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Showing result 1 - 5 of 18 essays matching the above criteria.

1. 1. Data sharing in the transformation to electromobility : Challenges and opportunities for the transportation industry

   University essay from KTH/Maskinkonstruktion (Inst.)

   Author : Diana Flach; Petra Österberg; [2022]
   Keywords : Data sharing; electromobility; EMOB; charging stations; electric heavy trucks; electric vehicles; charging infrastructure; Datadelning; elektromobilitet; EMOB; laddstationer; elektriska tunga lastbilar; elektriska fordon; laddinfrastruktur;

   Abstract : The transport industry is facing major changes in the transition from traditional diesel-powered vehicles to electrified vehicles. The transition to electric vehicles in the transport industry is necessary to reach the environmental goals of the Paris Agreement. READ MORE

3. 2. Rethinking the Spectrum of Marketing Communication Tools in B2B : An Explanatory Case Study from a Multinational Automation Company

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Jonathan Segerström; Elina Tidström; [2022]
   Keywords : Business-to-business; Business marketing; Marketing communication; Digital media;

   Abstract : Title: Rethinking the Spectrum of Marketing Communication Tools in B2B  Date: 2022-06-03 Level: One-Year Master’s Thesis 15, ECTS Institution: Karlstad Business School Authors: Jonathan Segerström & Elina Tidström Tutor: Bo Rundh Keywords: Business-to-business (B2B), Business marketing, Marketing communication, Digital media. Research question: How does a company within the automation industry work with their marketing communication? Purpose: The purpose of this study is to explain the transformation of marketing communication in a company within the automation industry. READ MORE

4. 3. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Nitish Shrinivas Kulkarni; Namratha Kumar Vemulkar; [2021]
   Keywords : Business-to-Business Marketing; ARA Model; Social Media; Small-and-Medium Enterprises; Collaboration Process; Hybrid Approach.;

   Abstract : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. READ MORE

5. 4. The Future of Print Subscribers : A Stable Resource or just Wishful Thinking?

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Karin Nilsson; [2020]
   Keywords : Business model; value; value drivers; value creation; news industry; media business model; transformation; disruption; digitization; digitalization; information economy; subscription;

   Abstract : The same digital forces that are changing the Communications, Information, Media and Entertainment industries in general are radically changing newspaper companies in particular by changing their value chain. Newspapers are seeing their dominance erode when Internet and digitization are fundamentally changing and disrupting their traditional business models. READ MORE

6. 5. Holistic Sustainability Transformation & Addressing Impacts on Global Biodiversity Integrity : Incumbent Nordic Media Companies

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Tristan Månsson-Perrone; [2019]
   Keywords : Holistic Sustainability; Biodiversity Integrity; Media Industry; Incumbent Nordic Media Companies; Planetary Boundaries; Sustainability Transformation; Seven Focus Areas; Pathway Lens; Actions; Solutions; Beyond-Carbon; Business Model Innovation.;

   Abstract : Growing ecological challenges [1][2][3] can be addressed by the media industry through proactive engagement with holistic sustainability transformation that covers all activities within their value-chain. With at least 60% of vertebrate species already lost [1] and 40% of insect species at risk of the same [2], the time for business-as-usual has past [4][5][6][49]. READ MORE