Essays about: "media credibility"

Showing result 16 - 20 of 135 essays containing the words media credibility.

  1. 16. From likes to brands: Social media influencers as co-founders : A multiple case study investigating social media influencers' effect on brand knowledge of e-commerce companies.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Neea Eveliina Jussila; Karin Strandberg; Vide Blomdahl; [2023]
    Keywords : Brand Knowledge; Social Media Influencer; Human Brand; E-commerce company;

    Abstract : Background: Social media influencers (SMIs) have become an important asset to the constantly changing world of marketing. The impact SMIs have within e-commerce and the influence they have on consumers have been observed. Therefore, the use of SMIs as a marketing tool in improving brand knowledge has been vastly adopted by many companies. READ MORE

  3. 17. Sharing content: Investigating The Factors That Drive Content Sharing Among Women Fashion Consumers

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Aylar Ghavvasi; Erika Stenberg; Marcus Fogelström; [2023]
    Keywords : Content Sharing; Fashion Marketing; Emotional Marketing; Instagram Marketing;

    Abstract : Background: Social media has changed the way marketers need to act. With 76% of the population visiting social media every day and 47% of users spending more than three hours daily on the medium, advertising on social media has become the new cost-effective and efficient way of reaching target audiences. READ MORE

  4. 18. QUENCHING THE THIRST FOR INFORMATION WHEN THERE ARE NO GATEKEEPERS. A study examining trust in social media crisis information based on the source of the information.

    University essay from Göteborgs universitet/Institutionen för journalistik och masskommunikation

    Author : Ebenezer Odai Afortey; [2022-09-01]
    Keywords : COVID-19; crisis communication; source credibility; trustworthiness; willingness; Authority heuristics; focus heuristics; agency cues; interactive cues; Affordances; Gatekeeping; Information source; social media.;

    Abstract : Social media is rapidly being used as a source of information, including crisis-related information. The current study investigates how the sources of information available on social media affect users' trust in certain information. The study adopts the covid-19 pandemic as an empirical crisis to investigate the trust. READ MORE

  5. 19. “Metoo is a terror organization..” A Critical Study of how Testimonial Injustice Operates in Danish Facebook Discourses

    University essay from Lunds universitet/Mänskliga rättigheter

    Author : Simone Melbye Larsen; [2022]
    Keywords : Denmark; Facebook discourse; sexism; ideology; #MeToo; credibility; testimonial injustice; feminism; the nature of women.; Cultural Sciences;

    Abstract : The purpose of this thesis is to examine online sexism as a phenomenon on Danish news media platforms on Facebook. Research have shown a transgression of gendered violence online that is often produced on social media. Studies concerning Danish discourses and sexism is approached to give an understanding of the extent of online sexism. READ MORE

  6. 20. Closer Connection for Perfection

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Robin Naderi; Nicholas Sjögren; [2022]
    Keywords : Influencer Marketing; Management of Influencer Marketing; Micro-Influencer; Nano-influencer; Value Creation;

    Abstract : As influencer marketing has become a widely used marketing strategy for companies to reach new and existing audiences, marketing professionals need to better understand how to manage influencer marketing based on strategic factors to create value. One strategic factor and potential source of value is the relationship between influencers and their audiences. READ MORE