Essays about: "merger volvo"

Showing result 1 - 5 of 10 essays containing the words merger volvo.

  1. 1. Volvo Cars IPO - A case study of Geely's decision and process to list Volvo Cars on Nasdaq Stockholm

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Andrew Kennedy; Yu Liu; [2022]
    Keywords : Swedish IPO; Corporate finance; Raising capital; Foreign ownership; Automotive OEM;

    Abstract : On 29 October 2021 Volvo Car AB began trading on the Nasdaq Stockholm exchange. The listing was the culmination of 5 years of attempted corporate actions, pivoting through an aborted IPO attempt in 2018, an abandoned merger with its parent Geely Auto in 2020, and finally the successful listing itself. READ MORE

  3. 2. Brand Adapting Management in Merger and Acquisition : A Case Study of Geely/Volvo's Brand Acquisition

    University essay from Ekonomihögskolan, ELNU

    Author : Chao Chen; Jiayan Liu; [2011]
    Keywords : M A; brand image; brand identity; brand positioning; value proposition; customer perception; brand adapting management;

    Abstract : The premise of this thesis is to conduct a research regarding the connection of brand image, brand identity, brand positioning with brand adapting management. The significant purpose of this thesis is for better understanding how a Chinese auto corporation can effectively manage and adapt an acquired foreign brand in Chinese market. READ MORE

  4. 3. The impact of mergers & acquisitions on corporate identities and brand portfolios in the automotive industry : A case study of Renault & Dacia

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Stefania Virginia Aldea; [2011]
    Keywords : brand strategy; brand structure; corporate identity; portfolio; global brand; Dacia; Renault;

    Abstract : The today‟s business world deals with an increasing phenomenon of Mergers and Acquisitions (M&A‟s), a process through which companies gain access to some tangible and intangible resources. Within the automotive industry this phenomenon requires even more attention, since it faced many difficulties during time. READ MORE

  5. 4. The influence of national culture on cross-border M&A

    University essay from Ekonomihögskolan, ELNU

    Author : Marc Laneve; Thomas Stüllein; [2010]
    Keywords : merger; acquisition; national culture; cross-border; M A; culture; clash; post-merger integration; culture integration; cultural leadership; Daimler; Chrysler; Pharmacia; Upjohn; Volvo; Renault; 7th wave; M A wave;

    Abstract : In theory, the phrase "mergers and acquisitions" (abbreviated M&A) refers to buying, selling and combining different companies in order to gain improved financial performance, create a global presence, and face the global competitive market. Nevertheless, many researches have underlined the high rate of failure among M&A, and the difficulty to achieve expected results and synergies. READ MORE

  6. 5. “Brand Management in conjunction with Merger and Acquisition in Theory and Practice – Volvo Car Corporation”

    University essay from Institutionen för ekonomi

    Author : Jochen Steurenthaler; [2009]
    Keywords : Brand Equity; Brand Loyalty; Brand Management; Brand Awareness; Automotive Industry; Merger and Acquisition;

    Abstract : Aim: This study deals with Brand Management after acquisitions. Since this subject is still quite unexplored, a case study backed the theoretical review in order to answer the two research questions. Furthermore, the work educes a model which shows the ascendancies that are involved in the field of Brand Management after acquisitions. READ MORE