Essays about: "mobile brand"

Showing result 16 - 20 of 71 essays containing the words mobile brand.

  1. 16. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Johnsson Östergren; Linnea Alldrin; [2019]
    Keywords : Brand; Brand Identity; Brand Image; Brand Personality; Brand Perception; Brand Strategy; Brand Value; Brand Equity; User Image; Consumers; Factors of Success; Influence; Social Network; Social Media; Students.;

    Abstract : Branding is an influential aspect a company can have to gain the attention of their customers. It is often said that, “Your brand is your promise to your customer”, because the brand is a confirmation that the product or service you are selling matches the expectations of the customer and their wants or needs (Grosdidier, 2012). READ MORE

  3. 17. Menu anchor interactors in mobile website contexts : The perceived usability of menu navigation on three different types of websites

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Annika Madejska; Alexander Persson; [2019]
    Keywords : menu; navigation; menu anchor interactor; menu systems; digital design; usability; user experience; smart phones; mobile user interfaces; meny; navigation; menyinteraktör; menysystem; digital design; användbarhet; användarupplevelse; smarta telefoner; mobila användargränssnitt;

    Abstract : In 2018, there were 3.6 billion mobile internet users worldwide, which shows that digital designers have to tackle navigational patterns and menu anchor interactors for smartphone-sized screens early in their projects. READ MORE

  4. 18. The Blurred Line Through Technology

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amanda Hellström; Aparna Revi; [2019]
    Keywords : Technology; Sensemaking; Service Organizations; Organizational Culture; Brand; Brand-centred control; Control; Internal Branding; Normative Control; Neo-Normative Control; Business and Economics;

    Abstract : Modern technology plays a significant role in transforming workplaces and creating an improved business performance. The technological advancements have enabled organizations to utilize technology platforms for increased brand performance since brand and branding have become highly important in today’s organizations. READ MORE

  5. 19. Branding for Universities : A qualitative case study on Jönköping University

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Elin Sjögren; Charlotte Trautmann; [2019]
    Keywords : ;

    Abstract :   Background In the past years there has been a rapid growth in the internationalization of several industries. This has not left the market for higher educational institutions unaffected as students now are more mobile and willing to move further away from home to study at a desired university. READ MORE

  6. 20. Hardware-software model co-simulation for GPU IP development

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Jaime Gancedo Rodrigo; [2018]
    Keywords : Technology and Engineering;

    Abstract : This Master's thesis project aims to explore the possibility of a mixed simulation environment in which parts of a software model for emulating a hardware design may be swapped with their corresponding RTL description. More specifically, this work focuses on the sofware model for Arm's next-generation Mali GPU, which is used to understand system on chip properties, including functionality and performance. READ MORE