Essays about: "mobile brand"

Showing result 21 - 25 of 71 essays containing the words mobile brand.

1. 21. The effect of influencer marketing in dense content on brands on Instagram

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Evelina Johansson; Frida Svensson; [2018]
   Keywords : Dense Content; Online Branding; Influencer Marketing; Instagram;

   Abstract : Due to digitalization, marketing has shifted from traditional media into being common on the internet today. Dense content marketing is argued to be the strategy which is the most suitable for today’s online-society. READ MORE

3. 22. Mobile App for Monthly Stock Savings

   University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

   Author : Erik Michelle Öhrn Miki Tran Luu Armand Swahn Katarina Ghaffarpour Niclas Bergbom Krause; [2017-08-10]
   Keywords : mobile app; stock savings; usability; user experience; cross-platform;

   Abstract : This bachelor thesis documents the procedure of evaluating methods for usability and software development. To achieve this, the goal is to develop an app for Sigmastocks AB. Sigmastocks provides a service for choosing stocks that mathematically appear profitable, and has registered a demand for a mobile app in addition to their website. READ MORE

4. 23. Influence of Augmented Reality on Purchase Intention : The IKEA Case

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Krystof Raska; Tobias Richter; [2017]
   Keywords : augmented reality; ar; ikea; mobile applications; virtual reality; technology acceptance; purchase intention; consumer behavior;

   Abstract : Augmented reality (AR) allows the enrichment of the physical world by adding virtual computer-generated digital information in real time to it (Furht, 2014). This provides marketers with previously unimagined options for reaching out and engaging with customers. READ MORE

5. 24. Motivating Factors Influencing Consumers’ Brand Preferences for mobile phones: University of Gavle Students.

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Chinedu Ekemba; Emin Ali Emurla; [2017]
   Keywords : Extrinsic and intrinsic factors; Brand name; word of mouth; product physical appearance; product features; socio-economic factor; and prestige.;

   Abstract : Title: Motivating factors influencing consumers’ Brand preferences for mobile phones: University of Gavle students Level: Final assignment for Master degree in Business Administration (MBA) Authors: Chinedu Ekemba and Emurla Emin Ali Supervisor: Professor Ehsanul Huda Chowdhury Examiner: Professor Maria Fregidou-Malama Date: 2017- June Aim: The aim of this study is to investigate the motivating factors that influence University Gavle students to prefer a particular Mobile phone brand. Method: A qualitative study is carried out based on primary data; the primary data was collected through semi-structured interview with twenty of University of Gavle Students by the use of face to face interview. READ MORE

6. 25. Brand avoidance among the Chinese consumers in the mobile industry : The main drivers of the brand avoidance among the Chinese customers with the quantitative description.

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Xie Fei; Zhou Yu cen; [2017]
   Keywords : Anti-consumption，Brand avoidance，Smart phone，Chinese consumers，Chinese Mobile Phone Industry;

   Abstract : Brand avoidance is a new topic in consumer behavior research. The purpose of the study was to find the main driver(s) of the brand avoidance behavior among the Chinese mobile consumers. The study was based on the core framework of Lee, et al. (2009) and Knittel et al (2016). READ MORE