Essays about: "mobile commerce case study"

Showing result 1 - 5 of 9 essays containing the words mobile commerce case study.

  1. 1. Influence of Website Characteristics on Initial Trust in M-Commerce for Young Consumers

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Elin Forsberg; [2021]
    Keywords : M-commerce; Initial Trust; Website Characteristics; Case Study; Online Consumer Trust: User Interface Design; User Experience; Usability.;

    Abstract : Lack of trust is argued to be one of the key reasons behind buyers’ reluctance to purchase online. In mobile commerce (m-commerce), gaining initial trust upon the first visit from prospective consumers highly depends on the design of the website. READ MORE

  3. 2. Value co-creation in a digital world : A case study on a Swedish online retailer implementing value co-creation

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Tim de Verdier Below; Florian Istrefi; Arvid Karlefors; [2020]
    Keywords : value creation; value co-creation; relationship marketing; marketing; mobile commerce; electronic commerce; social commerce.;

    Abstract : Background: In the past, the majority of products were sold in the retail industry through physical stores, making it possible for customers to interact and be personal with the retailers. The development of technology has made retailers move their operations to an online environment. READ MORE

  4. 3. "It's the future!" : A qualitative study exploring Generation Y’s attitude towards m-commerce

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Kajsa Steinbernreiter; Lisa Roback; Helena Bergström; [2015]
    Keywords : Mobile commerce; m-commerce; mobile shopping; attitude; Generation Y.;

    Abstract : Background: Mobile commerce (m-commerce) is a result of the phenomenal growth in Internet usage combined with the increasing number of mobile phone users. Entering mobile websites or apps in purchase-, sale- or trade purposes by using a tablet or smart phone, is the definition of m-commerce. READ MORE

  5. 4. Trust in mobile travel and meet new people applications

    University essay from Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Author : Laura Hasslacher; [2014]
    Keywords : Trust; mobile applications; strangers; users; interaction elements.;

    Abstract : Over the last few years, research about trust in e-commerce has been conducted. Research has found different elements that might induce trust in such a website. However, this paper examines how trust in mobile travel applications and applications where the users can meet new people can be increased, by conducting an online survey and interviews. READ MORE

  6. 5. Purchasing Processes in Mobile Commerce: The Case of Consumer Electronics

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Christian Siesenop; [2012]
    Keywords : Mobile Commerce; Tablet Commerce; Purchasing Process; Consumer Decision Making; Mobile Marketing;

    Abstract : Smartphones and tablets are currently changing the way we purchase products we need or desire. While they have been used as a tool for finding information for a while, they are now also used for purchasing products and services. However, little research has been conducted on consumer behaviour in mobile and especially tablet commerce. READ MORE