Essays about: "mobile phone advertising"
Showing result 6 - 8 of 8 essays containing the words mobile phone advertising.
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6. Investigating Mobile Inertia: A study of why mobile marketing in Sweden has not developed further
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Technological developments have enabled advertisers to expand their offerings from traditional channels such as print, television, billboards and radio to digital media. The mobile phone is a rapidly growing media and mobile marketing is projected a bright future. READ MORE
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7. Driving advertising into mobile mediums : Study of consumer attitudes towards mobile advertising and of factors affecting on them
University essay from Handelshögskolan vid Umeå universitetAbstract : The high penetration rate of mobile phones along with the recent technological development has created a whole new marketing medium named mobile advertising filled with possibilities for the advertisers. Earlier studies have although indicated the success of this new advertising channel to depend on user acceptance of receiving mobile ads. READ MORE
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8. A Conceptual Model of Mobile Marketing for a Multinational Consumer Goods Company
University essay from KTH/Mikroelektronik och Informationsteknik, IMITAbstract : In the last 10 years, mobile phones have gone from being an exclusive almost unnecessary high-tech device to being an everyday item, used by billions of people around the world. The technology evolution has changed phones from a suitcase sized mobile phone imitating its stationary counterpart, to a small communication device that can perform more than twenty different tasks and is usually less than half the size of the a traditional fixed phone. READ MORE
