Essays about: "mobile phone marketing"

Showing result 16 - 20 of 25 essays containing the words mobile phone marketing.

1. 16. Switching Behaviour within the Telecommunication Business : A qualitative study of former TeliaSonera customers

   University essay from Fakulteten för ekonomi, kommunikation och IT; Centrum för tjänsteforskning

   Author : Katrin Göransson; Felix Frenzel; [2009]
   Keywords : SPAT; Trigger; active passive customers; unconscious decision making; TeliaSonera;

   Abstract : The telecommunication business has changed in Sweden during the recent years. From being a monopoly, the market has switched into a more competitive market with more competitors that offer more services. TeliaSonera is one of the largest telecommunication providers in Sweden. READ MORE

3. 17. Investigating Mobile Inertia: A study of why mobile marketing in Sweden has not developed further

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Johan Radojewski; Rebecca Lucander; [2009]
   Keywords : Mobile marketing; inertia; conceptual model; barrier; slow development;

   Abstract : Technological developments have enabled advertisers to expand their offerings from traditional channels such as print, television, billboards and radio to digital media. The mobile phone is a rapidly growing media and mobile marketing is projected a bright future. READ MORE

4. 18. ICT in Marketing : A Study of The Use of Internet and Mobile Phones in Five Selected Companies in Dublin

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Alexander O. Oshunloye; [2009]
   Keywords : ICT; Marketing; Internet; Mobile Phone; SMS; MMS; Email.;

   Abstract : The use of ICT in terms of Internet and Mobile Phones in selected companies in Dublin, Ireland. Its usage, adoption, diffusion in companies and its impact on organizations. .. READ MORE

5. 19. The battle of DTAC in Thailand’s mobile phone operator market

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Parunya Vanasakul; Supisra Arayaphong; Ploychompoo Wankeao; [2008]
   Keywords : Marketing;

   Abstract : ABSTRACT Date: 2008-05-26 Program: International Marketing Course Master Thesis International Marketing (EF0705) Authors Parunya Vanasakul (830422) Ploychompoo Wankeao (850418) Supisra Arayaphong (831102) Teacher Tobias Eltebrandt Title The battle of DTAC in Thailand’s mobile phone operator market Strategic question How can DTAC gain higher market share by focusing on customers in Bangkok? Purpose The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Theory and Method Researchers apply ‘Business Strategy theory and Marketing mix for service company or 7Ps’ to answer the strategic question by collecting primary data from questionnaire and interview, while the secondary data are collected from various reliable sources. READ MORE

6. 20. Mobile Imaging: A Market Analysis : MBA-thesis i marketing

   University essay from Institutionen för ekonomi

   Author : J Håkan Svensson; Fadi Abbas; [2008]
   Keywords : market analysis;

   Abstract : Abstract   Camera phones are moving into the rapid growth stage and they will rapidly be the most common image capture device in the world. Analysis agencies Gartner, ABI-Research and Future Image estimate that over 650 million camera phones were shipped in 2007 and that by the end of the decade there will be a global population of over one billion mobile imaging handsets -- more than double the number of digital still cameras (DSC). READ MORE