Essays about: "mobile phone marketing"

Showing result 11 - 15 of 25 essays containing the words mobile phone marketing.

  1. 11. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™

    University essay from Avdelningen för ekonomi

    Author : Jan Barrish; [2011]
    Keywords : Sony Ericsson; GreenHeart™; Green Marketing; Nokia; Motorola; Samsung; LG Digital Marketing; mobile phones;

    Abstract : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. READ MORE

  3. 12. Loyalty Enhancing Communication for Telecom Customer Relationships : A Qualitative Study of Telecom Customers

    University essay from Avdelningen för företagsekonomi

    Author : Salman Ahmad Awan; Muzafar Said; [2011]
    Keywords : Marketing; Management; Customer Relationship; Telecom;

    Abstract : The telecommunication business has been transformed in Sweden through the past few years. Previously telecom industry was under monopoly which has now been converted into more competitive market in which more competitors have entered and offering various alternatives of different kinds of services. READ MORE

  4. 13. Does who we are count? A study of the role that a community’s culture can play in sustainable heritage tourism development

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Sally Deffor; [2011]
    Keywords : sustainable tourism; culture and heritage; commmunity involvement;

    Abstract : Heritage tourism has taken deep roots over the last decade with several destination management areas effectively carving a niche for themselves as places that offer products that help people to relive history. For Ghana, with its various forts and castles spread along its coastline; inhabitants of such communities have taken it for granted that tourists visit. READ MORE

  5. 14. Impact of Culture on Mobile Phone Purchasing A Comparison between Thai and Swedish Consumers

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Siraporn Wongdatengam; Panjaporn Kruapanichwong; [2011]
    Keywords : Cross culture; consumer behavior;

    Abstract : “Mobile phones as a communication technology fits into culture rather than imposes on a culture” (Xin, 2006).Therefore, the main purpose of this research was to investigate and to understand the impact national culture has on mobile phone buyer behaviour of Thai and Swedish consumers. READ MORE

  6. 15. Marketing strategies in financial crisis : with change in mobile phone technology

    University essay from Handelshögskolan vid Umeå universitet

    Author : Rizwan Shabbir; Attiq Ur Rehman; [2010]
    Keywords : Marketing strategies; financial crisis; buying behaviour;

    Abstract : The financial crisis has affected every economy during the last decade thus under this changing environment that effect the marketing strategies and these strategies began to change according to the buying behavior of the people. In this research the consumer perspective is examined with the change in mobile phone technology. READ MORE