Essays about: "mobile phone marketing"

Showing result 6 - 10 of 25 essays containing the words mobile phone marketing.

1. 6. Designing a Business Intelligence Solution for Analyzing Security Data

   University essay from Institutionen för informationsteknologi

   Author : Premathas Somasekaram; [2013]
   Keywords : ;

   Abstract : Business Intelligence is a set of tools and applications that are widely deployed across major corporations today. An appropriate translation for “Business Intelligence” in Swedish is “beslutstöd”, and it clearly describes the purpose of such a solution, andt hat is to collect, compress, consolidate and analyze data from multiple sources, so that critical decisions can be made based on it hence the name “beslutstöd. READ MORE

3. 7. Strategic leadership in turbulent markets

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Nina Dziomkina; Jimmy Jipp; [2013]
   Keywords : International business; Phone industry; Strategy; Industrial leadership; Marketing;

   Abstract : High-tech gadgets is a technology-intensive market that is highly profitable and very dynamic. Competition in this market is very intense and the market winner is unpredictable. In order to remain a market leader or to become one, a company should build a competitive advantage over his market rivals. READ MORE

4. 8. Mobile Payments : Comparison of Mobile Wallet Concepts

   University essay from KTH/Kommunikationssystem, CoS

   Author : Srikant Narayan; [2013]
   Keywords : ;

   Abstract : Mobile payments are an emerging trend and an alternative to traditional payment methods. Mobile payments involve the usage of the mobile phone to handle credit transfers during purchase of goods and peer to peer money transfers referred to as mobile wallet service, instead of depending on bank cards and cash. READ MORE

5. 9. Mobile Marketing : Study of ICA - Correlation between mobile marketing and customer loyalty

   University essay from Avdelningen för ekonomi

   Author : Bolor Amarsanaa; Joshua Anjorin; [2012]
   Keywords : Mobile Marketing; Customer loyalty; mobile phone; customer satisfaction; communication with customers;

   Abstract : ABSTRACT   Title: Mobile Marketing: Study of ICA – Correlation between mobile marketing and customer loyalty Level: Master Degree in Business Administration Authors: Bolor Amarsanaa and Joshua Anjorin Supervisor: Ernst Hollander Date: 2012 – January Aim: Having loyal customers is a key for successful organizations. There is increased complexity and competitiveness in the market place as regards to what companies need to do and how to do them in meeting the needs of customers. READ MORE

6. 10. Branded smart phone applications: an efficient marketing strategy?

   University essay from Institutionen för journalistik, medier och kommunikation (JMK)

   Author : Mathilde Vaddé; [2012]
   Keywords : smart phone applications; gamification; marketing; customer engagement;

   Abstract : Advertising through smart phone applications is one of the fastest growing categories in advertising nowadays. Branded game-apps on mobile phones have several very innovative and attractive aspects, they physically engage their customers into a game, creating on a first level an entertainment but mainly they are advertising their products and the brand’s name. READ MORE