Essays about: "non-profit branding"

Found 4 essays containing the words non-profit branding.

  1. 1. Internal branding : Within a Swedish non-profit organization

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Lisa Diep; Amanda Stedt; [2015]
    Keywords : internal brand; brand attitude; internal brand communication; external brand communication; training; brand leadership; work environment; non-profit organizations;

    Abstract : The aid sector has receive a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. READ MORE

  3. 2. Internal branding : Within a Swedish non-profit organization

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Lisa Diep; Amanda Stedt; [2015]
    Keywords : internal brand; brand attitude; internal brand communication; external brand communication; training; brand leadership; work environment; and non-profit organizations;

    Abstract : The aid sector has received a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. READ MORE

  4. 3. Branding at Nation: The student and volunteers´ perceptions of image/identity in the Swedish student Nations

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hanat Herzi Dorreh; Tomas Hromjak; [2012]
    Keywords : Business and Economics;

    Abstract : The purpose of this study is to analyze and understand how branding, image and identity play a role for Nations both to attract and maintain student, customers and motivate volunteers. This will be analyzed by means of the following research questions: “how do the Nations brand themselves?” and “how do members and volunteers of nations understand the Nation’s image and how do they respond to it?” This study strives to contribute to the theoretical area that deals with branding in non-profit organizations. READ MORE

  5. 4. In Bed with CSR : - A study of corporate philanthropy

    University essay from Handelshögskolan vid Umeå universitet

    Author : Marco Antonio Pinzón Cubillos; Carl-Johan Blom; [2009]
    Keywords : CSR; corporate philanthropy; competitive advantage; business ethics; corporate and society; profitable CSR; branding; strategic CSR;

    Abstract : Today, companies permanently need to implement solutions aimed at generating competitive advantage that allow them to survive and be successful in ever changing and demanding markets. Therefore, to focus on customers is a common denominator for organizations, aiming to meet their needs and satisfy their expectations. READ MORE