Essays about: "nudge sustainable"
Showing result 11 - 15 of 26 essays containing the words nudge sustainable.
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11. Norms, Nudging, and Sustainable Consumption- An interactive online experiment evaluating the impact of descriptive and injunctive norms on the consumption of sustainability labelled products
University essay from Göteborgs universitet/Graduate SchoolAbstract : Sustainable consumption is one important factor in mitigating negative environmental and societal impacts of extensive production and consumption. Behavioural interventions, such as nudging, have been suggested as potential methods in changing customer behaviour. READ MORE
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12. A Virtual Step towards Ecological Sustainability : Nudging people to reflect on their everyday actions through VR experiences
University essay from Linköpings universitet/Institutionen för teknik och naturvetenskap; Linköpings universitet/Tekniska högskolanAbstract : With an attempt to connect ecological sustainability to users in a fun and interactive way that can nudge them into reflection of their everyday actions, this design research project tries to answer the main research question: How might we use immersive experiences in virtual environments to nudge participants into reflection; specifically, on climate change and sustainable behaviour? The available context, both in terms of climate change and the opportunity that exists in the communication of it; along with the design tools and good practices available were studied. Different design methodologies were reviewed to formulate a personalised yet well-grounded method, that was followed in this project. READ MORE
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13. The Blue Project
University essay from Lunds universitet/IndustridesignAbstract : The initiating impetus of this project was a frustration over the en-masse inaction experienced in relation to the climate crisis. Although people are aware of necessary actions few are able to act. This project attempts to understand people’s inability to act whilst looking at ways to counter this apathy through behavioral change. READ MORE
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14. The consumer perspective on sustainable fashion: A quantitative study of Swedish consumers' perceptions of sustainable fashion and the effect of sustainable information on attitudes and intentions
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The fashion industry is transforming towards more sustainable practices which requires that companies understand the consumer perspective. This quantitative study investigates what sustainable fashion means to Swedish consumers, and how sustainable information about a garment can affect consumers' attitudes, purchase intentions, and Word of Mouth intentions. READ MORE
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15. What are the incentives behind organisations’ usage of nudges in sustainable marketing? : And is the dualistic definition of the term influencing how organisations apply nudging?
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Problem: Currently, there are two definitions of nudging, one that is connected to sustainable development and another one that is not. This can create confusion for researchers and customers and could potentially lead to greenwashing when the incentive of the nudge does not match with the best outcome of the person being nudged. READ MORE
