Essays about: "online fan communities"

Showing result 6 - 10 of 21 essays containing the words online fan communities.

1. 6. Fan Art and Creative Community : THE MEANING OF ART IN ONLINE FANDOM

   University essay from Uppsala universitet/Konstvetenskapliga institutionen

   Author : Sally Wertwein Samuelsson; [2023]
   Keywords : participatory Culture; Fandom; Fan Art; Interview; Wellbeing; Online Community; Deltagande Kultur; Fan Kultur; Online Konst; Intervju; Välmående; Online Kultur;

   Abstract : This study investigates the individual experience of viewing fan art and creative works within fandom, as well as the community’s potential to be a place for learning or to develop creative skills. I approach the fandom of Final Fantasy XIV, a massive multiplayer online game, on the online platform Tumblr, asking for fans’ experience with creative content and community connections. READ MORE

3. 7. Exploring Nisu Culture: Unveiling the Complexities of the Female Gaze in Chinese Fan Communities

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Zihuai Zheng; [2023]
   Keywords : Nisu culture; female gaze; fandom culture; gender; Chinese women; Social Sciences;

   Abstract : This research paper delves into the realm of Nisu culture, an emerging fan subculture that has gained significant popularity among Chinese women in recent years. By examining the perspectives of Nisu fans and their engagement within the Nisu fan community, this study aims to present a comprehensive and authentic depiction of this cultural phenomenon. READ MORE

4. 8. “I am the problem, it’s me” : A Netnographic Analysis of ‘Swiftie’ Prosumers on YouTube Shorts

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Írisz Beatrix Ősze; [2023]
   Keywords : Fan Studies; music fandom; online fan communities; Swifties U G; prosumption; interpretivism; Netnography; YouTube Shorts;

   Abstract : The popularity of Taylor Swift has been growing rapidly on social media after the release of her ‘Midnights’ album on 21 October 2022. The lead single of the album, ‘Anti- Hero’ and the ‘Anti-Hero Challenge’ initiated by the singer inspired 17 thousand fans (Swifties) to share their own anti-heroic stories inspired by the song. READ MORE

5. 9. The dynamic process of brand negotiation in virtual brand communities in the airline industry - a case study of a full-service carrier, KLM Royal Dutch Airlines

   University essay from Göteborgs universitet/Graduate School

   Author : Jing Rong Chang; Corina Choi Magnusson; [2021-07-01]
   Keywords : Brand negotiation; virtual brand communities; trust and commitment; actor-network theory; airline industry;

   Abstract : The increasing application of digitalisation and the popular use of social media affect the way brands communicate with their customers. The growing significance of virtual brand communities (VBCs) such as Facebook brand fan pages has led to a change in how brands and consumers interact, thus urging researchers and marketers to look for new perspectives of management within this area. READ MORE

6. 10. Chess and Twitch : Cultural Convergence Through Digital Platforms

   University essay from Södertörns högskola/Medie- och kommunikationsvetenskap

   Author : Erik Johansson; [2021]
   Keywords : Online fan communities; cultural convergence; platform affordances; Twitch.tv;

   Abstract : This thesis studies online fan communities, using the recent popularity of chess on live streamingplatform Twitch.tv as a case study to examine audience and cultural convergence between high and popular culture in a digital community setting. READ MORE