Essays about: "platform affordances"
Showing result 1 - 5 of 23 essays containing the words platform affordances.
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1. Linking for Peace. An affordance perspective of LinkedIn as an instrument for peace professionals to advance constructive conflict resolution and transformative efforts
University essay from Institutionen för tillämpad informationsteknologiAbstract : Has LinkedIn become the platform for a global community of practice for peace professionals? Does it have the potential to be? An inductive approach to Reflexive Thematic Analysis (RTA) following Braun and Clarke’s six-phase methodology was used as an analytic instrument on empirical data from 13 semi-structured interviews with professionals in peace mediation, using the theoretical lens of affordances. The participants in the study were found to use LinkedIn to create and sustain meaningful connections globally and across sectors, learn from empirical knowledge, stories and insights from others and explore economic opportunities. READ MORE
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2. Populism From Below : Mapping User-Centered Populist Content on TikTok
University essay from Uppsala universitet/Medier och kommunikationAbstract : This thesis explores an understudied area in political communication research by examining populist communication on the social media platform TikTok. Specifically, the study focuses on content related to the Sweden Democrat party during the 2022 election. READ MORE
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3. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE
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4. Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This research analyses the presence of political personalisation and its role in establishing performed authenticity in political content on TikTok. Despite TikTok being a platform created for entertainment purposes, TikTok has come to play a significant role in political discourse and engagement with politicians Employing a qualitative approach to Multimodal Critical Discourse Analysis, this research has sought to analyse how the Danish political party Liberal Alliance and their party leader, Alex Vanopslagh, used political personalisation to establish performed authenticity during the Danish general election of 2022. READ MORE
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5. FACEBOOK AND NEIGHBORHOOD WATCH : A study on Facebook Adoption for Community Neighborhood Watch amongst People in Kirseberg, Malmö.
University essay from Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)Abstract : Many studies have focused on the societal implication of the emergence of Web 2.0. However, only a few researches have focused on the interrelationship of social media and surveillance. This thesis specifically examines the role of Facebook in community engagement on neighborhood surveillance. READ MORE
