Advanced search

Showing result 1 - 5 of 355 essays matching the above criteria.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Exploring Parasocial Relationships Formed in Isolation

    University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Author : Gabriela Kamenova; [2024]
    Keywords : Parasocial interaction; parasocial relationship; isolation; Covid-19; Coronavirus; loneliness; parasocial breakup; parasocial romance; parasocial monetization; attachment theory; parasocial attachment; Bulgaria;

    Abstract : A few years ago Covid-19 locked people down at their homes, effectively limiting their social connections and pushing the communicative outlet of the online realm in the forefront. If one wanted to socialize or seek entertainment, there was almost no other choice but to do so via turning to popular or social media. READ MORE

  4. 3. Influencers in Confinement : Measuring Covid-19’s Impact on Leadership in Pro- Eating Disorder Twitter Communities

    University essay from Linköpings universitet/Institutet för analytisk sociologi, IAS

    Author : Jacquelynn Ennis; [2024]
    Keywords : Social Network Analysis; Twitter; Pro-eating Disorder; Eating Disorders; Covid-19; Topic Modelling; Online Communities;

    Abstract : The Covid-19 pandemic presented unprecedented challenges, with global lockdowns impacting individuals on a profound scale. Many took to social media to cope with feelings of anxiety and isolation. READ MORE

  5. 4. Effects of personal perspective on an individuals’ moral intuition

    University essay from Lunds universitet/Institutionen för psykologi

    Author : Petra Hassellöf Olsson; Sara Molavi; [2024]
    Keywords : Moral cognition; moral intuition; personal perspective framing; Social Sciences;

    Abstract : Can we manipulate how morally permissible or unjustifiable someone finds a certain action by framing a dilemma in either a first- or third-person perspective? This online study aims to investigate this question through a between-group study. 42 participants, recruited through social media, on campus, and through snowballing, were divided into two groups and asked to rank nine different moral actions from fully morally permissible to fully morally unjustifiable, the only difference between the groups being the personal perspective framing. READ MORE

  6. 5. Swedish Upper Secondary School Students’ attitudes toward intramural and extramural English

    University essay from Luleå tekniska universitet/Institutionen för hälsa, lärande och teknik

    Author : Tomas Lundh; [2024]
    Keywords : Attitudes; EFL learners; extramural English; Swedish upper secondary school;

    Abstract : The aim of this study was to investigate Swedish upper secondary school students’ attitudes toward English in school as well as to identify in what ways and to what extent they interact with English outside of school. An online questionnaire was used to collect data. READ MORE