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Found 4 essays matching the above criteria.

1. 1. "Wanna browse for some Black Friday deals?" : An exploratory research uncovering meanings of Utilitarian and Hedonic motivation of Swedish consumers towards online shopping on consumption events with Black Friday Weekend as empirical example.

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : David Kanter; Oskar Källström; [2019]
   Keywords : Consumption events; Black Friday; Online shopping; E-commerce; Motivation theory; Utilitarian motivation; Hedonic motivation.;

   Abstract : Background: Most current research on consumption events like Black Friday has been done in an US context. Black Friday do not have any cultural heritage or any other social connection to Sweden, however, it is already considered as the second most significant sales opportunity annually in the country. READ MORE

3. 2. Showroom the Future of Online Fashion Retailing 2.0 : Enhancing the online shopping experience

   University essay from Akademin för textil, teknik och ekonomi

   Author : Sandra Eneh; [2015]
   Keywords : showroom; online shopping; return; e-satisfaction; e-trust; e-service quality online purchase decision-making; product evaluation;

   Abstract : The following have been rectified in response to previous evaluation by examiner Olof Bruninge. -We have solely chosen qualitative methods in data collection and analysis by making use of data gathered from focus group workshop. The findings have been coded and analysed descriptively. READ MORE

4. 3. Ecommerce and market structure effects in theEuropean retail industry

   University essay from KTH/Entreprenörskap och Innovation

   Author : FREDRIK WERNER; [2012]
   Keywords : Ecommerce; Market structure; Regional analysis; European retail industry; Panel data; Fixed effects modeling;

   Abstract : Fifteen or so years into what is said to be the game changer of our time there are many fields of science  focusing  their  attention  towards  the  online  market  in  attempts  to  describe  its implications for the traditional, offline markets. Where most of the literature on economics of ecommerce focus on pricing mechanisms and growth little attention has been directed towards more general market structure effects. READ MORE

5. 4. Cause-Related Marketing: Is a Profit-Making Brand a Suitable Partner for a Charity Organization?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Katarina Andersson; Sofia Odin; [2011]
   Keywords : Cause-related marketing; Level of altruism; Food-retailing; Consumer perceptions;

   Abstract : Cause-related marketing is a marketing communication tool through which a company and its products are linked together with a charity organization. It has become a popular marketing strategy among companies in the US, and it is becoming more prevalent among companies in Sweden. READ MORE