Essays about: "opinion about Brands"

Showing result 1 - 5 of 13 essays containing the words opinion about Brands.

1. 1. EXPLORING THE IMPACT OF INFLUENCER MARKETERS ANDFOLLOWERS ON GHANAIAN TELECOMMUNICATION BRANDS

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Emmanuel Eddy Botchway; [2023]
   Keywords : Influencer marketing; Social media; Telecommunication; Marketing;

   Abstract : The telecommunication industry in Ghana forms one of the mainline business industries that play a key role in the country’s economic stability. At the heart of this industry are two giant brands; MTN and Vodafone, who hold sway on the market share. READ MORE

3. 2. The Critical Consumer of Today’s Inauthentic Messages : A qualitative interview study on how young people make sense of communication promoting sustainable food consumption

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Anna Böhm; [2023]
   Keywords : communicacommunication; sustainable consumption; food; reception theory; consumer culture theorytion;

   Abstract : In Swedish society, food is the fourth most prominent area of consumption. The number of large grocery shops is increasing, and today a consumer can choose between several different brands for the same product. READ MORE

4. 3. Consumer responsibilization in sustainable fashion communications on Instagram : A multimodal discourse analysis

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Vera Sofie Thallinger; Lusanda Ntintili; [2021]
   Keywords : Instagram; Social Media; Multimodal Discourse; Consumer Responsibilization; Sustainable Fashion; Cultural Marketing;

   Abstract : Background, Problem Statement and Gap - Political agendas informed by the negative impacts of increasing consumption (including fashion consumption) have allocated major parts of the responsibility to contribute to sustainable development to individual consumers. These agendas subsequently highlighted the need to provide more information, including through media and social media, about the negative impacts of fashion consumption - and consumption at large - to the consumer. READ MORE

5. 4. What do consumers say? : Exploring Consumers' Opinion on Femvertising in Fashion

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Anjali Acharya; Lycke Ristimäki; [2019]
   Keywords : femvertising; consumer opinion; fashion advertising; social effects; feminism; gender role;

   Abstract : Fashion advertising has long been repudiated for fostering narrow and stereotypical imagery of women. Today consumers demand advertisements to be inclusive and real in their portrayals. READ MORE

6. 5. Anthropomorphic design and anticipated user experience : A two-step provocational design study of the user experience of smart anthropomorphic products

   University essay from Umeå universitet/Institutionen för informatik

   Author : Robin Bahlenberg; Xing Yan; [2019]
   Keywords : Anthropomorphic design; User Experience; Intelligent Products; Product Design; Information Communication; Uncanny Valley; Emotional Design;

   Abstract : We often see anthropomorphic designs in movies as highly intelligent robots, created to make our lives easier, but anthropomorphic is far more common than that. From cameras that look like eyes to face and voice recognition technology and avatars used by companies to support their brands. READ MORE