Essays about: "organizational identity orientation"

Showing result 6 - 7 of 7 essays containing the words organizational identity orientation.

1. 6. A Brand Orientated Approach in Acquisitions

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Karl Pollinger; Mikael Omberg; [2014]
   Keywords : Corporate Brand Identity; Brand Acquisitions; Brand Orientation; and B2B; Business and Economics;

   Abstract : The purpose of this paper is to explore corporate approaches to brands in the assessment of potential acquisitions in business-­to­‐business settings. The paper examines the corporate brands of three case companies -­ ALS Global, Göteborg Energi, and Trelleborg AB -­ in regards to their acquisition activities. READ MORE

3. 7. Marketing through Promotional Items

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Fredrik Linnér; Marcus Daleke; [2011]
   Keywords : Promotional items; Brand Orientation; Brand Identity Strategy; Integrated Marketing Communication;

   Abstract : The rapid increase in communication channels seen during the last two decades has suggested an increased importance in the coordination of a consistent marketing message through all channels of communication. "Promotional items" however is a channel that is seen as secondary, or even negligible in many companies' larger marketing mix. READ MORE