Essays about: "past communication"

Showing result 1 - 5 of 350 essays containing the words past communication.

  1. 1. Insuring the Future: Managing Risks and Disruptions within the Insurance Value Chain - A multiple case study on the commercial insurance industry

    University essay from Göteborgs universitet/Graduate School

    Author : Ezabella Kwok; Sarah Pramle; [2023-07-19]
    Keywords : Risk; Risk Management; Commercial Insurance; Insurance Value Chain; Global Disruption; Covid-19 Pandemic;

    Abstract : Globalization has resulted in the fragmentation of business activities and participation in cross-border networks, giving rise to Global Value Chains, thus increasing vulnerability to risks and disruptions. While there is existing research on risk management in tangible product production within GVCs, there is a scarcity of literature on risk management in service industries, particularly on the Insurance Value Chain. READ MORE

  3. 2. Russia’s embrace : Crimean mythology in Putin’s public communications 2014-2022

    University essay from Uppsala universitet/Institutet för Rysslands- och Eurasienstudier; Uppsala universitet/Institutionen för informatik och media

    Author : Dennis van der Laan; [2023]
    Keywords : Crimea; Putin; mythology; political communication; Russia; annexation;

    Abstract : This dissertation is aimed at investigating which elements from the Russian mythology about Crimea appear in Putin’s public political communications in the period 2014-2022, how they are used and for which reasons they are used. Crimea has been a crucial region in history-making throughout the past decade and has played an important role in Russian politics, Russian-Ukrainian relations and Russian-Western relations. READ MORE

  4. 3. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Daniela Rodriguez; [2023]
    Keywords : CRM; email marketing; content personalization;

    Abstract : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement.  Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. READ MORE

  5. 4. Understanding Sales Performance Using Natural Language Processing - An experimental study evaluating rule-based algorithms in a B2B setting

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Angelica Smedberg; [2023]
    Keywords : NLP; Sentiment Analysis; Ruled-based algorithms; TextBlob; VADER; Naïve Bayes; Machine Learning;

    Abstract : Natural Language Processing (NLP) is a branch in data science that marries artificial intelligence with linguistics. Essentially, it tries to program computers to understand human language, both spoken and written. Over the past decade, researchers have applied novel algorithms to gain a better understanding of human sentiment. READ MORE

  6. 5. Risks and risk management in construction projects : A product life cycle approach

    University essay from Högskolan i Gävle/Besluts-, risk- och policyanalys

    Author : Björn Åberg; [2023]
    Keywords : Risk; Construction projects; Risk Management;

    Abstract : The construction industry often operates with important and expensive projects that should meet deadlines and various regulations and at the same time avoid risks associated with the phases of the construction projects. This thesis reviews risks by a project life cycle (PLC) and the risk management used in construction projects by interviewing different construction project stakeholders such as hotel owners in Belgium and construction specialists. READ MORE