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Showing result 1 - 5 of 90 essays matching the above criteria.

1. 1. EcoBot : study design and development of a persuasive FSM-free Chatbot for energy saving

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Francesco Milano; [2023]
   Keywords : chatbot; context management; persuasive strategies; domestic energy saving; smart appliances; sustainability.; chatbot; kontexthantering; övertygande strategier; hushållsenergibesparing; smarta apparater; hållbarhet;

   Abstract : This study presents the development and evaluation of a conversational agent, EcoBot, designed to inform users about their energy habits and persuade them to save more energy when at home, to help fight climate change and energy waste. To reach this goal, three persuasion strategies were first identified: Feedback, to give users personalized suggestions based on their habits, Goal Setting, to set and track consumption goals for the user’s domestic appliances, and Social Comparison, to compare the user’s consumption with that of others. READ MORE

3. 2. Linguistic persuasion in fast fashion web advertisements : A study based on responses from Generation Z females in Sweden

   University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

   Author : Elsa Björklund; [2023]
   Keywords : Web advertising; fast fashion; Generation Z; Sweden; linguistic strategies of persuasion; boosters; reader pronouns; directives; rhetorical questions; engagement markers; subject position;

   Abstract : This study examines the response of Generation Z females in Sweden to fast fashion web advertisements incorporating six linguistic persuasion strategies. The aim is to identify which of these strategies can be effectively employed in this context to persuade the targeted demographic. READ MORE

4. 3. Gambling mythologized : A multimethod qualitative study of U.S. sports betting advertising narratives

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Stig Janson; [2023]
   Keywords : Advertising; online sports betting; gambling advertising; qualitative content analysis; semiotic analysis; the American dream; semiotics; myth; representation;

   Abstract : Online sports betting is an industry that has seen a huge surge in popularity in the US since 2018, and the companies behind this surge have enjoyed exponential increases in profits. Accompanying the increased interest in and profits of online sports gambling is a large spike in advertisements created by companies that offer online sports betting services. READ MORE

5. 4. Combating abuse of dominance in digital markets: Study from the perspective of EU and India

   University essay from Lunds universitet/Institutionen för handelsrätt

   Author : Nirmala Mahaveer Patil; [2023]
   Keywords : Competition; Digital Markets; EU; India; Law and Political Science;

   Abstract : Online transactions, networking, also online shopping of goods & services have exponentially increased. Digital markets have been preferred by consumers, businesses. Undertakings are competing to persuade customers. Well established business groups gain dominant position in the market and more possibility to avoid new entrants, avoid competition. READ MORE

6. 5. A leadership analysis of George Orwell's Animal Farm

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Assed Aranda; Jasper Mauro Karlsson; [2023]
   Keywords : Leadership style; qualitative content analysis; crisis communication; politeness theory; cooperative principle; principled negotiation; framing;

   Abstract : This essay aims to research the writing of George Orwell by analysing the four main pigs in his novel Animal Farm from a linguistic and rhetorical perspective. The paper's purpose is to explore occurrences of chosen phenomena tied to linguistic and rhetorical theory, with the goal to create an understanding of how Orwell portrays his characters exercising leadership and how their communicative strategies differ or coincide. READ MORE