Essays about: "positioning strategy fashion"
Found 3 essays containing the words positioning strategy fashion.
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1. Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. READ MORE
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2. Standardize or Adapt? Building a Successful Brand in the Fashion Industry : A Case Study of the Swedish Fashion Company Hunky Dory AB
University essay from Företagsekonomiska institutionenAbstract : The brand building process is investigated by looking at the strategy of a small to medium-sized fashion company, Hunky Dory AB. According to the model presented in this thesis, the brand building process consists of five stages; product attributes, brand identity, positioning, marketing communication, and distribution. READ MORE
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3. A competitive business strategy development for market expansion in India : A tool for identifying business opportunities for Nilörn Group AB
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : The Branding Solution & Designing Industry has been seemingly proliferating with the growth inthe Apparel and fashion industry, predominantly. With economic development there has been anincrease in the private consumption and growth in GDP; as the demand from the fashion andready-to-wear industry has increased significantly. READ MORE
