Essays about: "Hunky Dory AB"

Found 1 essay containing the words Hunky Dory AB.

  1. 1. Standardize or Adapt? Building a Successful Brand in the Fashion Industry : A Case Study of the Swedish Fashion Company Hunky Dory AB

    University essay from Företagsekonomiska institutionen

    Author : Camilla Molin; Karin Fredrikson; [2011]
    Keywords : brand building; standardization; adaptation; contingency perspective; Hunky Dory AB;

    Abstract : The brand building process is investigated by looking at the strategy of a small to medium-sized fashion company, Hunky Dory AB. According to the model presented in this thesis, the brand building process consists of five stages; product attributes, brand identity, positioning, marketing communication, and distribution. READ MORE