Essays about: "product segmentation"

Showing result 11 - 15 of 59 essays containing the words product segmentation.

  1. 11. Collection and Utilization of Market Information and Customer Insights within New Product Development

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : John Forsgren; Björn Vilhelmsson; [2021]
    Keywords : ;

    Abstract : Corporate groups face many challenges related to the collection and utilization of market information and customer insight, which - if not properly dealt with - can lead to the loss of financial and competitive advantages. The corporate group that was the subject of the case study has a central product development process that is making use of the stage-gate model and is currently facing challenges regarding the capture of customer insights within that process. READ MORE

  3. 12. Development of a Proactive Supply Risk Management Model

    University essay from Lunds universitet/Teknisk logistik; Lunds universitet/Institutionen för teknisk ekonomi och logistik

    Author : Albin Melin; Jesper Jensen Ehlers; [2021]
    Keywords : Supply Risk Management; SRM; Supply Chain Management; Swedish Agrifood Industry; Multiple Case Study; Constructive Research; Technology and Engineering; Business and Economics;

    Abstract : Supply risk management (SRM) is a well-established aspect in the field of supply chain management (SCM) that has gained even more relevance due to the ongoing covid-19 pandemic. Many articles have been published relating to the topic, such as Norrman and Jansson (2004) and Zsidisin (2003a). READ MORE

  4. 13. Optimizing Warehouse Logistics with Artificial Intelligence : Market analysis

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Elise Flognman; Emilia Grönlund; Maja Ticehurst Falk; [2021]
    Keywords : market analysis; SWOT analysis; market segmentation; targeting; positioning; STP analysis; artificial intelligence; logistics; selling high-te;

    Abstract : This report is a part of a larger project with the aim of developing a proof-of-concept prototype. The project was started on the initiative of Company X and is a collaboration between them and the University of Borås. Company X are a logistics consultant firm specialized in warehousing operations. READ MORE

  5. 14. Strollers specifically designed for a circular economy : Why the future paradigm will pose new demands on products and how to fulfil them

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Simon Alin; Kevin Larsson; [2020]
    Keywords : ;

    Abstract : Today´s traditional linear production and consumption model fronted by cheap wear and tear products is problematic in terms of sustainability and has to make the transition to a more circular model. As evident from previous projects and pilots, simply taking the shortcut and solely changing the business model (often by leasing instead of selling the exact same products as before) is not sufficient enough in order to meet the demands that come as a consequence of the new business model. READ MORE

  6. 15. Image-based anomaly detection using β -Variational Autoencoder for surface vehicle collision avoidance

    University essay from Lunds universitet/Institutionen för reglerteknik

    Author : Johan Ahlqvist; André Skoog; [2020]
    Keywords : Technology and Engineering;

    Abstract : Unmanned vehicles need robust systems to ensure the safety of the vehicle and its environment. Being able to find and avoid perilous situations is paramount to such a system. READ MORE