Essays about: "product segmentation"

Showing result 16 - 20 of 59 essays containing the words product segmentation.

  1. 16. Which Door Leads to Product Success in the Hotel Market? An Investigation of the Product Launch and Market Segmentation of a New Product Development

    University essay from Lunds universitet/Produktionsekonomi

    Author : Fredrika Andreasson; [2020]
    Keywords : Product launch; User insight; Customer value; Decision-making process; Market segmentation; Technology and Engineering;

    Abstract : .... READ MORE

  3. 17. Next generation expedition stove : A lead user approach to product development

    University essay from KTH/Maskinkonstruktion (Avd.)

    Author : Frida Rybo; Alfred Söder; [2020]
    Keywords : Outdoor equipment; lead user approach; Gioia methodology; expedition; stove; Friluftsutrustning; lead user; Gioia; expedition; friluftskök;

    Abstract : In 1996 Primus launched their expedition stove Multifuel, the first stove that could run on liquified petroleum gas (LPG), white gas, kerosene and aviation fuel. The multi-fuel stoves are part of the Primus expedition range of equipment. The line was designed and built to perform in extreme conditions. READ MORE

  4. 18. How to Achieve Profitable Growht for SME:s : A Study of the Swedish Wood Industry

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Pontus Larsson; Fredrik Möller; [2020]
    Keywords : Tillväxt; SME; aktiviteter;

    Abstract : Profit and growth are the pillars of all business enterprises. The Swedish wood industry has historically been characterized by pressured margins and marginal growth, and in particular SME's have had many challenges in regard to long-term success. READ MORE

  5. 19. Marknadsföring av köttlådor : en fallstudie av tre lantbruksföretag

    University essay from SLU/Dept. of Economics

    Author : Olle Andersson; Vilhelm Linde; [2019]
    Keywords : inbound marketing; word-of-mouth; köttlådor; närproducerat; digitalisering; sociala medier; marketing channels;

    Abstract : Marknadsföring innebär att hitta sätt att nå ut till marknaden med en produkt eller en tjänst. Innovativa lösningar är ofta effektivt för att nå ut till konsumenter och traditionella kanaler såsom tidningar, radio eller tv används ofta. READ MORE

  6. 20. Revenue Management Applicability on Coworking Space : Operator Perspective

    University essay from KTH/Fastigheter och byggande

    Author : Sofie Magne; Jacob Stenswed; [2019]
    Keywords : Revenue Management Model; RM-model; Coworking office; Coworking; office market; Key performance indicators; benchmarks; market segmentation; demand forecast; revenue optimization; Intäktsoptimeringsmodeller; RM-modell; Coworking verksamhet; Co-working kontorsmarknad; resultatindikationer; benchmark; marknadssegementering; efterfrågan prognos;

    Abstract : This thesis explores the potential use and implementation of a revenuemanagement model for coworking operators. With a critical realism philosophyand abductive approach, a quantitative study using primary data from a coworkingoperator has been conducted. READ MORE