Essays about: "product segmentation"

Showing result 21 - 25 of 59 essays containing the words product segmentation.

  1. 21. Accelerating growth - Determinants of revenue growth in technology startups

    University essay from Lunds universitet/Produktionsekonomi

    Author : Tor Berglund; Nicholas Peebo; [2019]
    Keywords : Capabilities; technology; monetisation; market entry; resources; revenue growth; SCA; startups; strategy; value proposition; WTP; Business and Economics;

    Abstract : In today’s competitive market landscape, companies in an early phase with a business model that in the long term is expected to generate revenues from a global customer base, are facing increasing challenges to realise their growth targets. At the same time, global economical, technological, and societal megatrends forces incumbents and new challengers alike to adapt their modus operandi. READ MORE

  3. 22. End-to-End Road Lane Detection and Estimation using Deep Learning

    University essay from Linköpings universitet/Datorseende

    Author : Malcolm Vigren; Linus Eriksson; [2019]
    Keywords : deep learning; lane detection; active safety; machine learning; end-to-end;

    Abstract : The interest for autonomous driving assistance, and in the end, self-driving cars, has increased vastly over the last decade. Automotive safety continues to be a priority for manufacturers, politicians and people alike. Visual-based systems aiding the drivers have lately been boosted by advances in computer vision and machine learning. READ MORE

  4. 23. Object Detection in Augmented Reality

    University essay from Lunds universitet/Matematik LTH

    Author : Jan Svensson; Jonatan Atles; [2018]
    Keywords : Mathematics and Statistics;

    Abstract : Augmented reality is a field which is getting increased funding every year, as more businesses are realizing the potential of rendering virtual objects in the real world. As the equipment gets more commercialized, the costs will get lowered while performance also goes up. READ MORE

  5. 24. How to grow a tech start-up: Facebook marketing vs Trade growth hacker marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustaf Hegelund; Theodor Tell; [2017]
    Keywords : Facebook marketing; Growth hacker marketing; Viral coefficient; Tech start-up; Mobile advertising;

    Abstract : In recent years, the tech start-up scene in Sweden and in the world at large, has gained massive attention as the number of start-ups has increased at a faster rate than ever before. There is a consensus among marketers and academics that growth is essential for tech start-ups in order to survive and to ensure long term success and profitability. READ MORE

  6. 25. Multichannel Segmentation vs. Demographic Segmentation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Markus Büger; Rebecca Hylkén Olsson; [2017]
    Keywords : Demographic segmentation; multichannel segmentation; product involvement; retail management; Business and Economics;

    Abstract : The aim of this study is to generate a multichannel segmentation model for high involvement products and to compare it to the widely spread demographic segmentation. In addition, the study also aims to identify demographic and psychographic profiles to provide a rich descriptive picture of the new customer segments. READ MORE