Essays about: "professional service firm"

Showing result 11 - 15 of 36 essays containing the words professional service firm.

1. 11. The Role of Standardization and Adaptation in the Marketing Mix : A case study on a professional service firm

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Michelle Larsson; Karin Jakobsson; [2019]
   Keywords : Standardization; Adaptation; Marketing Mix; 7Ps; Internationalisation; Service Firm; PSF;

   Abstract : Background: The service sector has grown immensely during the last decades and the demand for services is increasing. For professional service firms (PSFs) that want to internationalize and move to other markets, it is important to know how to attract customers and how to accommodate their needs. READ MORE

3. 12. Unmasking Identities in a Professional Service Firm

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Elsa Miras Olsson; Corina Muscalu; [2019]
   Keywords : organizational culture; sensemaking; organizational identity; organizational identification; professional identity; professional identification; professional service firms PSFs ; professional workers professionals; Business and Economics;

   Abstract : Purpose We aim to investigate how professionals make sense of the culture in the context of PSFs and how they engage in organizational and professional identification. Methodology The researchers look into the sensemaking processes professionals attach to organizational culture from a symbolic interactionism tradition, while from a critical perspective challenging the mainstream assumptions about culture and identity by recognizing the influence of power and control in organizational contexts. READ MORE

4. 13. "A String of Pearls" - Exploring Organizational Motives and Challenges of Creative Agency Acquisitions by Leading Management Consulting Firms

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Charlotte Bos; Fabian Lundberg; [2019]
   Keywords : Business and Economics;

   Abstract : Creative agency acquisitions by leading management consulting firms is a phenomenon that was recently discovered. Therefore, very few studies have explored M&As within this specific context. READ MORE

5. 14. They, Us & Myself - We Become Better and Everything Goes Better

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Agne Vilute; Lisa Eileen Baumann; [2018]
   Keywords : Keywords: Identification; Knowledge Sharing; Power; Professionals; Professional Service Firm; Willingness; Business and Economics;

   Abstract : Knowledge sharing is a key element in professional service firms (PSFs), as it is the knowledge that ultimately constitutes the core of their business. However, knowledge sharing is mainly voluntary and cannot be detached from the professionals engaging in it. READ MORE

6. 15. May I have this dance? Digitalization's influence on dynamic capabilities for large incumbent accounting firms

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Catarina Drott; Linnea Reinhold; [2018]
   Keywords : Digital Ecodynamics; Dynamic Capabilities; Digitalization; Classic Professional Service Firm; Accounting Firm;

   Abstract : Professional Service Firms have traditionally been shielded from the technological threat due to their high level of dependency on human knowledge expertise. The technological advancement has started to affect the highly skilled professions and therefore a need to change the way of working is established. READ MORE