Essays about: "quality and customer participation"

Showing result 1 - 5 of 11 essays containing the words quality and customer participation.

  1. 1. Value Co-creation in Slow Fashion : Exploring opportunities in new product development

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Gunnhildur Pétursdóttir; Liisi Lehtonen; [2022]
    Keywords : Slow fashion; Value co-creation; New product development; Consumer perspective; Company perspective;

    Abstract : Purpose: The purpose of this study is to advance the knowledge on value co-creation in new product development (NPD) in the context of slow fashion, with specific emphasis on investigating the interest of slow fashion consumers to engage in the NPD process and brands' perspective regarding this. Via exploring the value co-creation phenomena in the slow fashion industry context, this study also intends to apply and discuss the suitability of currently available value co-creation theories for the slow fashion context. READ MORE

  3. 2. Black Friday, We're Not Buying It Anymore. A quantitative study about the effects on brand equity from participating or not participating in Black Friday, with CSR engagements acting as a moderator.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Viola Eidmén; Olivia Törner; [2021]
    Keywords : Black Friday; Price Promotion; CSR; Sustainability; Brand Equity;

    Abstract : Black Friday is the global promotion event that year by year outperforms itself in sales. However, there has been a recent increase in criticism and counter-movements against Black Friday, both from consumers and retailers. READ MORE

  4. 3. Material flow : An analysis of a production area for improved material flow

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Madeleine Stridh; [2020]
    Keywords : ;

    Abstract : Focus in the world today is quality and customer orientation. An organization needs to understand the concept of value from the perspective of a customer in order to keep up with expectations on quality, and the turbulent and global environment of today characterized by rapidly changing conditions. READ MORE

  5. 4. Is Sexism in Advertising really Necessary? : A quantitative study about Women's Attitudes towards Quality Attributes within the Female Fast Fashion Industry

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Frida Nyström; Mimmi Forsberg; [2020]
    Keywords : Advertising; Sexism; Quality Attributes; Fashion; Kano; Objectification; Femvertising; Gender Stereotypes; Gender; Sex; Female Fast Fashion Industry;

    Abstract : Advertising is constantly surrounding us in different shapes, meaning that companies need to stand out in order to invoke people's attention. Advertising reflects the society's current norms which means that the media and society's values affect each other (Fagerström & Nilsson, 2008). READ MORE

  6. 5. Design guidelines for efficient development of customer adaptations

    University essay from KTH/Industriell produktion

    Author : Yasa Noralm; Oskar Johansson; [2020]
    Keywords : ;

    Abstract : Fit For Use (FFU) plays an important role in Scania’s mission of providing complete transport solutions, where the purpose of FFU is to mount customer-specific components on the trucks. Such details can include extra lights, decals, toolboxes etcetera, and are call FFU adaptations internally at Scania. READ MORE