Essays about: "quality perception of goods"

Showing result 6 - 10 of 11 essays containing the words quality perception of goods.

  1. 6. Managing Transfer Projects in an Offshore Strategy : Swedish and Chinese Perspectives

    University essay from Mälardalens högskola/Akademin för innovation, design och teknik

    Author : Emma Adolfsson; Peder Lindgren; [2015]
    Keywords : Chinese Culture; Knowledge Transfer; Knowledge Management; Transfer Project; Project Management; Offshore;

    Abstract : Offshoring concerns the relocation or a transfer of a company’s business activities to another country. When a company decides to offshore their business to another location it involves the transfer of products and knowledge which are both key activities in transfer projects. READ MORE

  3. 7. The Paradox of Luxury : A perspective on luxury value and consumer behavior

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Philip Lundén; Oscar Modig; [2015]
    Keywords : Luxury value; consumer behavior; contextual value; concept of luxury; marketing and luxury clothing.;

    Abstract : There must be a human factor to explain the lack of logic in luxury consumption. This irrational behavior is subject to explanation in this thesis, using values to map a framework where hopefully, conclusions can be drawn regarding how values drive people to consume luxury clothing. READ MORE

  4. 8. “The impacts of country-of-origin and ethnocentrism on consumers’ product evaluations”

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Lena Brenner; [2013-09-20]
    Keywords : advertising communication strategies; country image; country-of-origin; consumer ethnocentrism; quality perception; price evaluation; product category; product country match; purchase intention;

    Abstract : The purpose of this study is to develop communication strategies based on country-of-origin effects evoking different consumer perceptions. To what extent consumer ethnocentrism influences the evaluation of goods produced in one’s home country, contrary to internationally manufactured products, illustrates another main purpose of this thesis. READ MORE

  5. 9. RFID-integrated plastic pallets in the grocery industry : Contribution to supply chain efficiency

    University essay from IHH, Centre of Logistics and Supply Chain Management

    Author : Eivind Arne Gundersen; Nils Olaf Eriksen; [2012]
    Keywords : RFID; plastic pallets; grocery industry; supply chain efficiency;

    Abstract : Problem – Companies and supply chains, such as those in the grocery industry, continuously face stricter requirements in the form of customer satisfaction, quality, profit margins, as well as information sharing in order to stay competitive. One specific technology that may be used in dealing with increasing competitive demands is the radio frequency identification (RFID) technology. READ MORE

  6. 10. The Affect of Counterfeit Products on Luxury Brands : An Empirical Investigation from the Consumer Perspective

    University essay from Ekonomihögskolan, ELNU

    Author : Arvid Cademan; Richard Henriksson; Viktor Nyqvist; [2012]
    Keywords : Branding; Luxury brands; Counterfeit products; Customer-Based Brand Equity; Brand Associations; Perceived Quality;

    Abstract : Introduction: Counterfeiting is considered as the crime of the 21st century. A highly affected market of counterfeits is the market of luxury branded goods. These goods are bought by consumers who want to express their social class and belonging by being admired, recognized and accepted by other people. READ MORE