Essays about: "questionnaire sampling strategy"

Showing result 11 - 15 of 29 essays containing the words questionnaire sampling strategy.

1. 11. Product Placement In Games : A quantitative study of how product placement in games affect on consumers' attitude towardthe brand.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Chang Zhiyu; Paul Nguyen; Erik Manestam; [2019]
   Keywords : Product Placement; Script Placement; Screen Placement; Plot Placement; Consumer Attitude; Brand.;

   Abstract : The purpose of this research paper was to explain how product placement in games influences the consumer’s attitude towards the brand. The aims during this work with the purpose in mind were to utilize quantitative methods in the pursuit of fulfilling the objective of answering how certain placement strategies can affect individual consumer’s attitudes. READ MORE

3. 12. Effect of outsourcing on organizational performance in Rwanda

   University essay from Umeå universitet/Företagsekonomi

   Author : Christine Uwamahoro Kayumba; [2019]
   Keywords : ;

   Abstract : Many organizations have started using outsourcing strategy over the years but still many organizations didn’t realize the full benefit of it. Some have experienced low productivity, their they failed to attain expected cost saving and their profitability have not been balanced or stable. READ MORE

4. 13. Exploring passengers’ interest toward onboard connectivity in the Urban Area

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Anatolii Shokhin; [2018]
   Keywords : Digitalization; Rail Industry; Survey; Online Behaviour; Business Development; Strategy; Digitalisering; Järnvägsindustri; Enkätundersökning; Onlinebeteende; Affärsutveckling; Strategi;

   Abstract : In the recent decades, individual industries and whole sectors have been transformed due to the digital revolution. A combination of disruptive technologies and innovative business models, leading to new market opportunities and bringing unique values to customers. READ MORE

5. 14. Which product attributes lead consumers to prefer startups’ products over established companies’ products in the specialty product category? : A study of the electric vehicle market in Germany

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Alina Häßler; Bernd Souren; [2018]
   Keywords : Pioneer Advantage; Specialty Product; Electric Vehicle; Startup; Established Company; Enhancing Strategy; Distinctive Strategy; Me-too Strategy;

   Abstract : Purpose – The purpose of this study is to investigate which product attributes lead consumers to prefer startups’ products over established companies’ products in the specialty product category. The research object is the electric vehicle market in Germany and the product attributes that are researched are alignable attributes, non-alignable attributes and the price. READ MORE

6. 15. The relationship of internal, social and external determinants towards the green purchase intention of German Generation Y for fast moving consumer goods

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Svenja Bouwmann; Ilona Schnieder; [2017]
   Keywords : German Generation Y; green marketing; purchase intention; internal; social and external determinants; FMCGs;

   Abstract : Purpose – The purpose of this thesis is to test the relationship of internal and social determinants (environmental attitude, social/subjective norms and perceived behavioural control) as well as external determinants (green marketing tools) towards the green purchase intention of German Generation Y for fast moving consumer goods (FMCGs). Design/methodology/approach – An online questionnaire was distributed to people of the German Generation Y (aged between 21 and 37) using non-probability sampling by means of volunteer and convenient sampling. READ MORE