Essays about: "questionnaire sampling strategy"
Showing result 6 - 10 of 29 essays containing the words questionnaire sampling strategy.
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6. A global pandemic’s influence on consumer behaviour : A quantitative study on how the social constraints due to COVID-19 has affected the engagement in post-purchase behaviour
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Since the COVID-19 outbreak, countless studies have been conducted about the pandemic regarding people's physical and mental health, but there is a significant gap on the persistent effects on consumer behaviour. Hence, this thesis aimed to investigate if there is a relationship between the social constraints as a consequence of the COVID-19 pandemic and the potential increased engagement of post-purchase behaviour. READ MORE
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7. Managerial competencies and skills in virtual teams of matrix organizations : A correlation analysis on virtual team performance
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Over the last decades, there is a constant experimentation on new organizational models and structures by many international companies aiming to overcome the difficulties of a highly competitive global market and satisfy the needs of the customers 24/7. As such, the companies have commonly adopted virtual team strategies using also the technological advancements. READ MORE
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8. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. READ MORE
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9. Money Making Characteristics of an Influencer : An explanatory study of the relationship of influencers’ characteristics on consumers’ purchase intentions
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Influencer marketing is a rather new marketing strategy where companies use influencers to promote their products and services on their own social media platforms. Previous studies have shown that companies use influencer marketing for creating purchase intentions for the consumer, whereas other studies have indicated three different characteristics of an influencer, authenticity, attractiveness and trustworthiness, that are important to possess in order to be able to influence its followers, which is why this study wanted to do a combination of these types of studies. READ MORE
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10. Factors for Accelerating the Development Speed in Systems of Artificial Intelligence
University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknikAbstract : Background: With the increase in the application of Artificial Intelligence, there is an urge to find ways to increase the development speed of these systems (time-to-market). Because time is one of the most expensive and valuable resources in software development. Faster development speed is essential for companies to survive. READ MORE
