Essays about: "questionnaire sampling strategy"

Showing result 16 - 20 of 29 essays containing the words questionnaire sampling strategy.

1. 16. Retail In-store Design and Sensory Cues

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Jingjing Wu; Yuyu Wang; [2017]
   Keywords : ;

   Abstract : Female consumers are powerful purchasers; sensory marketing is regarded as an effective marketing strategy to reach female consumer group. The sensory cues in the cosmetic retail environment can be considered as: layout and lighting effect, the ambient scents diffused, the music playing, and the opportunity to test the cosmetic products. READ MORE

3. 17. Effective Events : A quantitative study analyzing if event marketing can help business students find a potential employer

   University essay from Umeå universitet/Företagsekonomi

   Author : Marina Björnström; Maja Lundmark; [2016]
   Keywords : Events; Event Marketing; Employer Branding; Marketing; Branding; Marknadsföring; Event Marknadsföring; Events;

   Abstract : The main object of this thesis is to study and explore if students at Umeå School of Business and Economics (USBE) can find potential employers though Event Marketing (EM). The authors will analyze EM as a tool for interaction and information, and if these tools will help students gain more knowledge about companies that can make them more interesting as potential employers. READ MORE

4. 18. Private Labels and Generation Dislo(Y)al - The impact of private labels on store loyalty within the Swedish grocery retail industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Petrea Godderidge; Nicole Johansson; Lina Larsson; [2016]
   Keywords : Generation Y; store loyalty; private labels; grocery retailer; quantitative research method; marketing; Business and Economics;

   Abstract : Course: FEKN90, Degree project for Master of Science in Business and Economics (30 ECTS) Authors: Petrea Godderidge, Nicole Johansson and Lina Larsson Supervisor: Annette Cerne Key words: Generation Y, store loyalty, private labels, grocery retailer Purpose: The purpose of this thesis is to investigate what impact private labels, in relation to other store loyalty driving factors within the Swedish grocery retail industry, have on consumers within Generation Y’s store loyalty. Methodology: This study has a quantitative research strategy with a deductive research approach. READ MORE

5. 19. The emojis consumer perception in the online advertising

   University essay from Högskolan i Halmstad

   Author : Mélanie ANDRAL; Axelle LARROQUE; [2016]
   Keywords : Emoji; marketing; consumer; perception; advertising; communication;

   Abstract : Title: The emojis consumer perception in the online advertising Research question: How consumers perceive emojis in online advertisement? Supervisor: Venilton Reinert Course: Strategic Marketing with Independent Project Keywords: Emojis, brand image, digital marketing, perception, online advertisement Purpose: The purpose of the study is to analyse the consumer’s perception regarding brands using emojis in their online communication strategy. The purpose is also to understand the profit that could earn brands by using emojis and what they can add to the brand image. READ MORE

6. 20. Selling Sexy: A quanitative study on consumer attitude and purchase intention in response to sexual images in ads by luxury and non-luxury brands

   University essay from Umeå universitet/Företagsekonomi

   Author : Sara Meinhardt; Annali Wallin; [2016]
   Keywords : consumer attitude; purchase intention; advertising;

   Abstract : The main purpose of the study is to analyze the possible difference in attitude toward sex in advertisements when used by familiar luxury or non-luxury brands. In addition to this, the aim is to further analyze whether genders form a different attitude and purchase intention towards sexually loaded ads and the impact of varying degrees of sexual imagery shown in the ad on the factors like purchase intention. READ MORE