Essays about: "Me-too Strategy"

Found 2 essays containing the words Me-too Strategy.

1. 1. A Bland New Way To Imitate? A Qualitative Study Exploring the Phenomena of Blands Through Consumers' Perceptions

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Oskar Hoff; Hugo Röken; [2022]
   Keywords : Blands; bland blueprint; customer-based brand equity; imitation strategy; me-too brands; consumer value creation; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this thesis is to explore the phenomenon of blands – A rise of brands that potentially adhere to a similar blueprint while claiming to be disruptive, unique and extraordinary. Moreover, this thesis aims to create an understanding of how consumers perceive blands as well as well as how value is created. READ MORE

3. 2. Which product attributes lead consumers to prefer startups’ products over established companies’ products in the specialty product category? : A study of the electric vehicle market in Germany

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Alina Häßler; Bernd Souren; [2018]
   Keywords : Pioneer Advantage; Specialty Product; Electric Vehicle; Startup; Established Company; Enhancing Strategy; Distinctive Strategy; Me-too Strategy;

   Abstract : Purpose – The purpose of this study is to investigate which product attributes lead consumers to prefer startups’ products over established companies’ products in the specialty product category. The research object is the electric vehicle market in Germany and the product attributes that are researched are alignable attributes, non-alignable attributes and the price. READ MORE