Essays about: "relationship marketing on developing countries"

Showing result 1 - 5 of 14 essays containing the words relationship marketing on developing countries.

1. 1. Exploring how microfinance institutions can enable access to financial services in rural areas of Rwanda : a case study of Réseau Interdiocésain de Microfinance

   University essay from SLU/Dept. of Economics

   Author : Belise Mugwaneza; [2019]
   Keywords : microfinance institutions; rural communities; financial exclusion; financial relations; bottom of the pyramid; social capital; sites; situations and value proposition;

   Abstract : Most of rural based population in developing countries are poor and uneducated. Due to these conditions, rural communities do not attract traditional financial institutions. In response to the issue of financial exclusion, the existence of microfinance institutions has been embraced as a solution to avail financial services to rural communities. READ MORE

3. 2. THE INFLUENCE OF RELATIONSHIP MARKETING AND CRM SYSTEM ON STAKEHOLDERS’ TRUST : A Qualitative Study on Multiple Stakeholder Groups in a Cosmetic and Beauty Industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Athanasios Christopoulos; Puspita Hapsari Agoes; [2018]
   Keywords : ;

   Abstract : CRMsystem and relationship marketing are needed for a company in order to gain its stakeholders’ trust. In a company, there are two different stakeholders. Theinternal and external stakeholders. This thesis will consider both of the different types of stakeholders. READ MORE

4. 3. What corporate social media content leads to higher consumer response : A study of local brands in Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Adam Åstrand; Naimul Abd; [2016]
   Keywords : Social Media Content; Social Media Platforms; Facebook; Twitter; Communication;

   Abstract : Background: Social media is connecting billions of people from across the globe by fulfilling basic human needs of socializing and getting entertained. While companies are now actively turning to social media to know their customers better, build strong relationships, and spread marketing messages, many are still struggling to figure out what corporate social media content actually works on social media. READ MORE

5. 4. Automotive Fleet Sales Management

   University essay from Lunds universitet/Produktionsekonomi

   Author : Jakob Olsson; Gustav Westling; [2016]
   Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

   Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

6. 5. Internal branding : Within a Swedish non-profit organization

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Lisa Diep; Amanda Stedt; [2015]
   Keywords : internal brand; brand attitude; internal brand communication; external brand communication; training; brand leadership; work environment; non-profit organizations;

   Abstract : The aid sector has receive a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. READ MORE