Essays about: "reputational risk"

Showing result 26 - 29 of 29 essays containing the words reputational risk.

1. 26. Internal fraud in the banking industry : A cross-bank analysis on operational loss announcements

   University essay from Umeå universitet/Företagsekonomi

   Author : Erik Salomonsson; Carl Thormählen; [2015]
   Keywords : Finance; Banking; Operational risk; Reputational risk; Fraud; Fraudulent activities; Loss announcements; Operational loss announcements; Basel; Banking industry;

   Abstract : Managerial and regulatory focus in the financial industryhas been intensified due to a number of extremely costly and highly publicized events. Whenfraudulent activities or any improper business practices are revealed it may damage the bank’sreputation. In the end this can have a big impact on anyone who is any kind of stakeholder. READ MORE

3. 27. Drivers for sustainability B2B private standards : the case of the roundtable on responsible soy standard

   University essay from SLU/Dept. of Economics

   Author : Carmen Álvarez Campo; [2015]
   Keywords : B2B; drivers; private; RTRS; soy; standard; sustainability;

   Abstract : Sustainability Business-to-Business Private Standards have, in general, received many critiques. However, since they were born around 20 years ago, their popularity and application continue growing. READ MORE

4. 28. NEW MARKETING TOOLS AND REPUTATIONAL RISKS : A STUDY ABOUT MANAGING THE REPUTATIONAL RISKS THAT GUERRILLA MARKETING BRINGS ALONG

   University essay from Ekonomihögskolan, ELNU

   Author : Mathijs De Groot; Joachim Hellberg; Linda Pitkänen; [2011]
   Keywords : Buzz Marketing; Corporate Identity; Guerrilla Marketing; Marketing; New Marketing Tools; Online Reputational Risk; Reputational Risk; Reputational Risk Management; Viral Marketing; WoM;

   Abstract : Guerrilla marketing is a relatively new way of doing marketing. It is initially used by small companies and/or individuals allowing them to act like large companies. However, more and more large companies use Guerrilla marketing these days. The usage of Guerrilla management can bring advantages but can also increase risks. READ MORE

5. 29. Corporate Sustainability/CSR Communications and Value Creation : A Marketing Approach

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Bibri Mohamed; [2008]
   Keywords : Keywords: Corporate and Marketing Communications; Corporate Sustainability; CSR; Corporate Identity; Corporate Reputation; Financial Performance; Stakeholders; PR and Skepticism.;

   Abstract : The purpose of this study is to explore the current practices in corporate sustainability/CSR communications and how this trend contributes to corporate value creation. More specifically, this study looks at this subject from the angle of how companies can use corporate sustainability/CSR communications in marketing activities to attain corporate marketing objectives. READ MORE