Essays about: "role of communication skills"

Showing result 16 - 20 of 97 essays containing the words role of communication skills.

1. 16. Human Aspects of Software Development : The Impact of Human Aspects of Software Development Teams Using Agile Methodologies

   University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

   Author : Emil Wallin; [2023]
   Keywords : Human factors; Software engineering; Communication; Collaboration;

   Abstract : The role of a software engineer is often misconceived as an isolated task, needing nointerpersonal communication skills. Contrary to this perception there is a growingrecognition of the importance of soft skills in the field, with a lot of research, includingthis paper, pointing at the importance of the human factors. READ MORE

3. 17. Middle Ground, Major Impact: The Enabling Role of Middle Managers in Digital Transformation

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Matteo Festa; Mathias Östlund; [2023]
   Keywords : Digital Transformation; Dynamic Capabilities; Competitive Advantage; Middle Managers; Skills and Mindsets;

   Abstract : In the digital age, incumbent firms must evolve to stay competitive and face the disruption brought by technological change. Companies wishing to undertake this shift not only need to acquire new digital technologies, but significantly reshape their processes and their human resources. READ MORE

4. 18. Exploring the Agile Project Manager - A Case Study at Scania R&D

   University essay from Lunds universitet/Teknisk logistik

   Author : Ebba Sjöblom; [2023]
   Keywords : critical success factors CSFs ; agile methodology; agile project management; agile project manager; project manager competencies; project manager responsibilities; Technology and Engineering;

   Abstract : Background: Organizations implement agile methodologies with the aim to increase their ability to respond quickly and adapt to changing environments. Agile transformations include changes in the organizational structure, processes, and roles. READ MORE

5. 19. From Coffee Breaks to Communication Breakthroughs : A Quantitative Study of a Fika Campaign: Shaping Strategic Communication in the Digital Age

   University essay from

   Author : Annie Elwin Segolsson; [2023]
   Keywords : Strategic communication; technology use; campaign effectiveness; demographic factors; Strategisk kommunikation; teknikanvändning; kampanj effektivitet; demografiska faktorer;

   Abstract : This research paper investigates the effectiveness of a campaign conducted by me and SJ to recruit new members on board trains, focusing on the interplay between strategic communication, demographic factors and technology use. With the increasing majority of online platforms and the pervasiveness of smartphones, the study recognizes the significance of mobile media and technologies like QR codes in shaping everyday experiences. READ MORE

6. 20. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE