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Showing result 1 - 5 of 76 essays matching the above criteria.

1. 1. Exploring the determinants of purchasing behavior in the context of safety apparel : A study of safety marketing

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Alexandre-Nikos Pociello i Palau; [2023]
   Keywords : Safety apparel; Personal Mobility Vehicles; urban mobility; micro-mobility; helmet; marketing; consumer buying behavior; Theory of Planned Behavior;

   Abstract : The rapid growth and development of cities have brought new mobility challenges, which the emergence of micro-mobility solutions, such as Personal Mobility Vehicles, has addressed. However, the increase in the use of these vehicles has also led to a rise in the number of accidents and injuries due to the inadequate use of protective equipment. READ MORE

3. 2. Shoppin’ in the Rain : An Evaluation of the Usefulness of Weather-Based Features for an ML Ranking Model in the Setting of Children’s Clothing Online Retailing

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Isac Lorentz; [2023]
   Keywords : Statistical analysis; regression analysis; recommender systems; ensemble learning; electronic commerce; LightGBM; learning to rank; feature selection; weather-based features; fashion; Statistisk analys; regressionsanalys; rekommendationssystem; ensemble-inlärning; näthandel; LightGBM; learning to rank; variabelselektion; väderbaserade variabler; mode;

   Abstract : Online shopping offers numerous benefits, but large product catalogs make it difficult for shoppers to understand the existence and characteristics of every item for sale. To simplify the decision-making process, online retailers use ranking models to recommend products relevant to each individual user. READ MORE

4. 3. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Bilal Mehdi; Adnan Kalim; [2023]
   Keywords : social media; Brand Awareness; Demographics; Fashion Industry; Sweden;

   Abstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE

5. 4. Understanding men’s clothing consumption : a contribution to further research on sustainable clothing consumption

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Adam Fast; [2023]
   Keywords : Clothing consumption; men’s consumption; sustainable consumption; consumer behaviour; consumption habits; fast fashion; slow fashion;

   Abstract : The growing environmental problem of the clothing industry has resulted in trillions of litres of wastewater and nearly a tenth of the world’s carbon emissions every year. The Western world's demand for cheap clothes occurs at the expense of the environment and bad working conditions. READ MORE

6. 5. CSR and the fashion industry, closely linked : CSR in the online fashion industry, opportunities and challenges: The French example

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Malo Delcroix; Louis Meyer; [2023]
   Keywords : Corporate social responsibility; online fashion industry; France; competitive advantage; consumer behavior; decision making process.;

   Abstract : In recent years, CSR has taken on great importance in the life of companies, which are much more aware of the existing social, economic and environmental problems. So, when Ecommerce has taken an important place in the life of different industries, these companies (especially in the world of textiles) have had to adapt and understand how to exist and use CSR to stand out and enter the market. READ MORE