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Showing result 1 - 5 of 153 essays matching the above criteria.

1. 1. Creating The Most Business-Friendly City In Europe - A case study with the region of Gothenburg - A collaboration with Business Region Göteborg

   University essay from Göteborgs universitet/Graduate School

   Author : Emil Wålinder; Johan Rönnlund; [2023-07-20]
   Keywords : Innovation; Innovative Power; Business climate; Municipality; Business Region Göteborg BRG ;

   Abstract : Business Region Göteborg, an organization responsible for the business development in the city of Gothenburg as well as a representative in business issues for the 13 municipalities in the Gothenburg region, has developed a strategic business program with the overall objective that the Gothenburg region should be Europe’s most business-friendly city by 2035. Because the program needs approval in each of the 13 municipal councils the program is constructed in a way so that it can be modified as deemed most suitable and relevant for each municipality. READ MORE

3. 2. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

   University essay from Göteborgs universitet/Graduate School

   Author : Karin Gåsste; Antara Islam; [2023-07-03]
   Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

   Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

4. 3. Love is all you need - Defining the concept of love brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Lindenmeyer; Franziska Seifried; Alma Varga; [2023]
   Keywords : brand love; brand-customer relationship; brand loyalty; love brands; Business and Economics;

   Abstract : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. READ MORE

5. 4. Exploring Advanced Clustering Techniques for Business Descriptions : A Comparative Study and Analysis of DBSCAN, K-Means, and Hierarchical Clustering

   University essay from Mittuniversitetet/Institutionen för data- och elektroteknik (2023-)

   Author : Wisam Orabi Alkhen; [2023]
   Keywords : Machine learning; Business descriptions; Search scope reduction; Relevant business terminology; Data analysis.;

   Abstract : In this study, we introduce several approaches to analyze large volumes of business descriptions by applying machine learning clustering and classification algorithms. The goal is to efficiently classify these descriptions, reducing the search scope and allowing for better business insights and decision-making processes. READ MORE

6. 5. Status Mapping of tank to grave management of Low-GWP refrigerants.

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Sandra Parra Gimeno; [2023]
   Keywords : Refrigerant; Blends; Synthetic low-GWP refrigerant; Natural refrigerant; Global Warming Potential GWP ; Tank-to-grave; Interviews.; Köldmedier; Blandning; Globalt uppvärmningspotential GWP ; Låg-GWP köldmedier; Naturligt köldmedier; installation till destruktion; Intervjuer.;

   Abstract : Refrigeration plays a vital role today in various residential, commercial, and industrial processes, requiring refrigerants to facilitate the cooling or heating processes. Over time, refrigerants have undergone significant changes to meet technological, social, environmental, and economic needs. READ MORE