Essays about: "service-dominant S-D"

Showing result 11 - 15 of 20 essays containing the words service-dominant S-D.

1. 11. On the right track - Service network orchestration in the railway industry

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Mirjam Dittmer; Mikko Yrjölä; [2016]
   Keywords : Service network orchestration; Service networks; Business networks; Business network orchestration; Service marketing; Service-dominant S-D logic; Service transition; Hub coordination activities; Railway industry; Passenger ground transportation industry;

   Abstract : Nowadays, service is increasingly created by cross-functional collaboration within service networks. A service network can be orchestrated by one central company, which is named coordinating hub in the present study. READ MORE

3. 12. Exploring LSP’s value proposition process in E-commerce supply chain

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Xiaojing Xiu; [2015]
   Keywords : Social Sciences;

   Abstract : Service is a process that doing something for someone that is valued. This thesis explores LSPs’ value proposition process in e-commerce supply chain. READ MORE

4. 13. Theory of Reasoned Action and the role of external factors in organic food purchase

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Emma Myresten; Mikaela Setterhall; [2015]
   Keywords : Theory of reasoned action; Service-dominant S-D logic; Value co-creation; Service ecosystem; External factors; Consumer behavior; Purchasing intention; Organic food; Fast Moving Consumer Goods FMCG ;

   Abstract : This study examines a current phenomenon and behavioural shift amongst consumers’, namely the accelerating growth of organic food sales in Sweden. By combining the Theory of Reasoned Action (TRA), with the logic of value co-creation, an appropriate research tool has been developed stemmed from two related sub-studies. READ MORE

5. 14. Value Co-Creation & Proposition in Service Business Models & Eco-Systems – Interactions, Perspectives, Roles : 20 Manager Interviews in SMEs & MNCs 3 Case Studies from IBM (Leadership, Strategy, Technology, Services)

   University essay from Karlstads universitet/Avdelningen för företagsekonomi; Karlstads universitet/Centrum för tjänsteforskning

   Author : Damjan Tošić; Usman Tariq Bhatty; [2014]
   Keywords : Business Models; Service Business Models; Business Model Canvas; Service Concepts; Value Co-Creation; Value Proposition; Service-Dominant Logic; Service Science; Service Eco-Systems; Manager Interviews; Case Studies; Karlstad University; Service Research Center; CTF; IBM;

   Abstract : The academic and business understanding of how Business Models through Service Logic co-creates, proposes, and captures value in extensive and complex Networked Systems is at its first daylight, specifically in the context of Service Systems with their Ecologies. With the complexity emerging in the Service Economies along with the advances in Information and Communication Technology such as the Cloud and Big Data, to describe and define the business operations, units, and value propositions consequently is done by business modeling and innovation of the company to acquire a current or new capitalization strategy, control and execution. READ MORE

6. 15. Value co-creation within “card game encounters” : Facilitating the customer and supplier learning processes through interaction

   University essay from Avdelningen för företagsekonomi

   Author : Patrik Lindgren; [2013]
   Keywords : S-D Logic; value co-creation; interaction; learning process; Värdesamskapande; interaktion; lärprocesser;

   Abstract : Marketing is on the path of evolving to a Service-Dominant (S-D) Logic perspective. S-D Logic researchers have acknowledged that customers do not only receive value, they contribute to create value and subjectively assess it in use - a notion that challenge the logic of traditional marketing. READ MORE