Essays about: "service-dominant S-D"

Showing result 6 - 10 of 20 essays containing the words service-dominant S-D.

1. 6. Impact Of Customer Value Co-Creation Through The Use Of Self-Checkout System In Retail Stores : Qualitative research on a retail store in Sweden

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Mobolaji Idowu; [2022]
   Keywords : Self-Service Technology; Retail; Self-Checkout; Self-Scanning; Services; User Acceptance; Technology; Value; Value Creation; Value Co-creation; Technology Adoption; ICA.;

   Abstract :  Recent studies on the Service-Dominant (S-D) logic perspective highlighted the importance of customer value. In this perspective, value is seen to be created, determined, and perceived by the customer through use or `value-in-use', which directly highlights the importance of customer participation in the service delivery process. READ MORE

3. 7. Value Creation in the Banking Industry - A comparative case study of how value is proposed by two Swedish banks from a S-D logic perspective

   University essay from Göteborgs universitet/Graduate School

   Author : Alexandra Kjöllerström; Beatrice Sörby; [2020-07-23]
   Keywords : Service Dominant Logic; Retail Banking; Value Proposition; Co-creation of Value; Service Innovation; Digitalization;

   Abstract : This study examines how two banks with different digital strategies and customer interaction approaches propose value propositions. Digitalization is reshaping industrial fundamentals as well as leading to changes in the value proposition of companies’ business models. READ MORE

4. 8. Value Co-creation Practices in Brand Community of Airbnb

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Seyedmohammadali Siyasinejad; Teodor Teodosiev; [2019]
   Keywords : Brand Community; Value Co-creation; S-D Logic; Practice Theory; Airbnb;

   Abstract : Abstract Background: Value co-creation emerged at the beginning of the 21st century as a new way of understanding of value and its creation which occurs around individualized experiences of co-creation, leading to the creation of value that is exclusive to every person. In the essence of the concept of value co-creation lays the service-dominant logic of marketing. READ MORE

5. 9. Service-Dominant Orientation 2.0: Consideration of Sustainability Concerns

   University essay from Karlstads universitet

   Author : Aierke Yermentayeva; Luke Carey; [2017]
   Keywords : Service-dominant logic; Service-dominant orientation; Value co-creation; Sustainability; Value co-creation capabilities; Trust; Affective Commitment; Perceived Value; Repurchase Intention.;

   Abstract : Abstract Service-Dominant (S-D) logic suggests mutual strategic benefit for all actors of the value network (Vargo & Lusch 2016). However, theoretical reasoning lacks empirical validation of S-D logic implications for performance indicators as well as customer experience. READ MORE

6. 10. Co-Creating Value through Content Marketing; A multiple case study

   University essay from Göteborgs universitet/Graduate School

   Author : Anna Lotta Lindström; Anna Jörnéus; [2016-09-27]
   Keywords : content marketing; value co-creation; value; service-dominant S-D ; logic; DART model; process-based framework;

   Abstract : The digital revolution has significantly changed the business environments, forcing companies to adapt the processes in the entire organization in order to stay competitive. As a result, researchers have emphasized the potential of co-creating value with customers. READ MORE