Essays about: "service-dominant S-D"

Showing result 16 - 20 of 20 essays containing the words service-dominant S-D.

  1. 16. Multi-dimensional focus of IT Strategic approach for Value Co-creation : A study of customer’s experience in online banking service system

    University essay from Institutionen för informatik

    Author : Dhanalakshmi Arumugam Malar; [2013]
    Keywords : Service-dominant S-D logic; Value co-creation; Value-in-use; Value co-destruction; service systems;

    Abstract : Service-dominant logic is the co-creation of value-in-use with service systems resources and customers. This study aims to approach strategy for value co-creation process from customer’s perspectives on self-service technology. READ MORE

  3. 17. Please leave a comment : A case study of value co-creation in the Swedish telecom industry

    University essay from Företagsekonomiska institutionen

    Author : Karin Fredrikson; Elin Sweijer; [2013]
    Keywords : Service-dominant logic; Value co-creation; Telecom industry; Dialogue; Digital channels; Social media; Customer feedback; Organizational learning;

    Abstract : The customer’s role as a co-creator of value is an essential element in the service-dominant (S-D) logic, highlighting the importance for firms to develop relationships with customers through dialogue. By providing feedback customers become co-developers, and help create a competitive advantage. READ MORE

  4. 18. What's in it for me - Managing value co-creation from an intermediary perspective

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Martin Kiessling; Jonas Dahlsjö; [2010]
    Keywords : customer role; customer value; intermediary; service-dominant logic; s-d logic; travel agent; value co-creation; Trade; Handel; Business and Economics;

    Abstract : The aim of this thesis is to examine how the value co-creation concept can be applied to firms with intermediary roles, exemplified by the Swedish travel agent industry. To accomplish this a perceptual Service-Dominant (S-D logic) framework developed for firms was applied. READ MORE

  5. 19. Customer value in the service-dominant logic : the iPhone seen through the mindset of the S-D logic

    University essay from Företagsekonomiska institutionen

    Author : Jacob Ståhle; Viktor Thunmarker; [2010]
    Keywords : customer value; Service-Dominant logic; value-in-use; value-in-exchange; iPhone;

    Abstract : This thesis examines customer value by studying the iPhone through its users from a Service- Dominant logic perspective. We distinguish three parts of the theory: the process of value- creation; the role of the firm; and customer involvement in shaping the offering. READ MORE

  6. 20. Balanced scorecard for public transport performance measurement based on service dominant logic (S-D logic) framework : Case Study - Jakarta Public Transport Authority and Varmlandstraffik AB

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Dodi Yudiatna; [2010]
    Keywords : ;

    Abstract : .... READ MORE