Essays about: "services marketing environment"

Showing result 16 - 20 of 59 essays containing the words services marketing environment.

1. 16. Sharing Economy in Urban China : A study about how sharing economy companies’views on sustainability correspond to consumer motives

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Anton Olsson; Johan Arvidsson; [2020]
   Keywords : Sharing Economy in Shanghai; Sharing Economy; China; Sustainability; Agenda 2030; Consumer Motives;

   Abstract : China is today the global leader and innovator of sharing economy, and the Chinese government has included it in their Five Year (2016-2020) development plan. China has during the last 30 years been the most rapid economically developing country in the world, but it has also brought along some negative consequences. READ MORE

3. 17. Project Publizebra.se : Development of a user-centered special digital library service for self-publishing authors in Sweden

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : Hannes Koort; [2019]
   Keywords : special digital library; user-centered design; self-publishing; digital libraries; interaction design; prototyping; expert evaluation; heuristic evaluation;

   Abstract : The goal of this thesis is the development of Publizebra.se, a user-centered special digital library prototype for self-publishing authors. The service is aimed to provide valuable information, features and resources in the production, marketing and distribution of books. READ MORE

4. 18. Brand image in the Sharing Economy : An exploratory study of how to achieve positive customer perceptions in the sharing economy

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Jacob Johansson; Oscar Folkesson; Jacob Henningsson; [2018]
   Keywords : Brand image; Brand equity; Brand management; Marketing; Sharing economy; Collaborative consumption;

   Abstract : Abstract Background: Most of existing literature in the field of sharing economy has focused on aspects of sustainability and business model structure. Research on brand image in the sharing economy has up until today not been an area of investigation. READ MORE

5. 19. Service Quality in Accounting Firms: its Effect on Client Satisfaction and Loyalty : A quantitative study based on the Swedish listed companies

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Mohammed Ahmed; [2018]
   Keywords : Quality of service; SERVQUAL; SERVPERF; customer loyalty; customer satisfaction; Accounting firms; Nasdaq Stockholm OMX.;

   Abstract : Abstract Background: The quality of service is considered as an essential component in any service industry. It has been evolved in service marketing and has often been used in other research fields and sectors. READ MORE

6. 20. Value Co-Creation in E-commerce : A Case Study of a Swedish E-Retailer

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Malte Bäck; Adam Svenson; Johan Hemmingsson; [2018]
   Keywords : Value Creation; Value Co-Creation; Customer Relationships;

   Abstract : This thesis aims to examine if and how Value Co-Creation works online, and what interactions the customers believe to be of importance to continue a relationship with a company. The problem of the thesis is how to create value in order to establish long-term relationships with customers in an online environment where the element of face to face interactions is absent, and switching costs facing the customers are non-existent. READ MORE