Essays about: "social media communication management"

Showing result 1 - 5 of 121 essays containing the words social media communication management.

  1. 1. "How can tech startups enhance their customer retention and acquisition

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Danut Avram; Oluwadamilola Olaitan; [2023]
    Keywords : Customer retention; Customer acquisition; Social media marketing; User engagement; Brand awareness; Tech startups; Customer relationship management CRM ; Trust; Targeted advertisement.;

    Abstract : This  research  emphasizes  the role  of  social  media  in  customer  acquisition  retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping  their  strategies  and  effectively  allocating  resources  to  achieve  consistentcommunication with their customer base. READ MORE

  3. 2. The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alexandra Nuria Kunert; [2023]
    Keywords : social media influencer; influencer relations; authenticity; relationship management; strategic communication; Social Sciences;

    Abstract : Capturing how organizations build and maintain long-term and mutual beneficial relationships with influencers is an urgent quest by both, communication practitioners and scholars. In the ever-evolving context of digitalization, navigating influencer communication remains to be a major challenge, as the concept of an authentic partnership is constantly adapting in the fast-paced social media realm. READ MORE

  4. 3. Scrum - From hype to disappointment?

    University essay from Mälardalens universitet/Akademin för innovation, design och teknik

    Author : Malin Westman; [2023]
    Keywords : Scrum; events; Agile; project management; software development;

    Abstract : The Agile method has since it got published, of many been regarded as the universal solution to increased flexibility in software development. Scrum is, without a doubt, the most widely used Agile method among software development teams. READ MORE

  5. 4. Detection of suicidal ideation in written communication

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Melina Bernsland; [2023]
    Keywords : Suicidal ideation; machine learning; RoBERTa;

    Abstract : Suicide remains a global cause of mortality, presenting challenges in detection and prevention despite known warning signs. This work aimed to improve personal security management by leveraging machine learning advancements to identify suicidal ideation in written communications. READ MORE

  6. 5. Analysing CSR reporting over the years, company size, region, and sector through dictionary-based text mining

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Anuj Singhvi; Dorna Jahangoshay Sarijlou; [2023]
    Keywords : Corporate Social Responsibility; Sustainability Reporting; Natural Language Processing; Text Mining; CSR Dictionaries;

    Abstract : As Corporate Social Responsibility (CSR) reports become more prevalent and systematised, there is a strong need to develop approaches that seek to analyse the contents of these reports. In this thesis, we present two valuable contributions. READ MORE