Essays about: "influencer relations"

Showing result 1 - 5 of 16 essays containing the words influencer relations.

  1. 1. The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alexandra Nuria Kunert; [2023]
    Keywords : social media influencer; influencer relations; authenticity; relationship management; strategic communication; Social Sciences;

    Abstract : Capturing how organizations build and maintain long-term and mutual beneficial relationships with influencers is an urgent quest by both, communication practitioners and scholars. In the ever-evolving context of digitalization, navigating influencer communication remains to be a major challenge, as the concept of an authentic partnership is constantly adapting in the fast-paced social media realm. READ MORE

  3. 2. The Cancelling of Margaux Dietz : How Public Relations Practitioners Reflects on the Intersection of Influencer Marketing and Cancel Culture in Sweden

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Ellinor Ljung; [2023]
    Keywords : Cancel culture; Image Repair Theory; influencer marketing; Margaux Dietz; public relations;

    Abstract : This thesis aims to investigate Swedish PR practitioners’ assessments of and proposed response strategies to the cancellation case of Swedish social media influencer Margaux Dietz. Multiple organisations cancelled their collaborations with Dietz in November 2022 following a criticized video scandal. READ MORE

  4. 3. RAISING A NEW COLLECTIVE VOICE THROUGH GREENFIELD UNION ORGANISING : The mobilisation and unionisation of workers and the establishment of a collective agreement at Foodora in Sweden

    University essay from Mälardalens högskola/Akademin för hälsa, vård och välfärd

    Author : Sophie Banasiak; [2021]
    Keywords : workforce fragmentation; food-delivery platforms; greenfield organising; unions; collective agreement; agency; structures; interactions; resources mobilisation; learning; strategy; institutional change; fragmentation du travail; plateformes de livraison de repas; implantation syndicale; syndicats; accord collectif; agence; structures; interactions; mobilisation des ressources; apprentissage; stratégie; changement institutionnel; fragmentering av arbetsstyrka; matleveransplattformar; greenfield-organisering; fackföreningar; kollektivavtal; mänskligt agentskap; strukturer; interaktioner; mobilisering av resurser; lärande; strategiskt handlande; institutionell förändring;

    Abstract : Following an actor-centred approach to institutional change, the aim of the study was to explore the process of ‘greenfield organising’ through which unions and collective bargaining structures are established in workplaces where there are none initially. A qualitative theory-oriented single case study, using some principles of the grounded theory, analysed the organising process and negotiations at Foodora in Sweden that resulted in a collective agreement. READ MORE

  5. 4. The Push from Below : Contested Narratives by Bangladeshi Fans towards Influencers on YouTube in Bangladesh

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : S M Nafis Rafsan; [2021]
    Keywords : fans studies; YouTube; online influencer; social media; interview method; Bangladesh; Social Sciences;

    Abstract : The purpose of my research is to investigate the contestation of narratives formed by Bangladeshi fans towards online influencers on YouTube. The evolution of digital technology and the usage of social media platforms (Facebook, YouTuber, Instagram, etc.) is competing with traditional media. READ MORE

  6. 5. The European Environment Agency in International Relations - From a Passive Respondent to an Active Participant and Influencer in International Relations

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Kyösti Mäkelä; [2020]
    Keywords : European Environment Agency; EEA; European Commission; Environmental Policymaking; European Union; Directorate-Generals;

    Abstract : Unlike environmental non-governmental organisations and other knowledge producers, the European Environment Agency (EEA) seems to attract seemingly little academic interests among scholars of international relations. With this in mind, this thesis seeks to discuss how knowledge institutions such as the EEA may be seen as active participants in IR, while simultaneously seeking to extend academic discussion considering the EEA itself. READ MORE