Essays about: "socially responsible consumption behavior"

Found 3 essays containing the words socially responsible consumption behavior.

  1. 1. Influence of social media advertising on consumer behavior : A quantitative study in Germany and Sweden

    University essay from Umeå universitet/Företagsekonomi

    Author : Jascha Marschall; [2022]
    Keywords : social media; socially responsible consumption behavior; self -confidence; impulsiveness; interpersonal influence; group influence; sustainability; consumer behavior; Elaboration Likelihood Model; Value-Belief-Norm theory model;

    Abstract : Social media sites and platforms have been on the rise for the last decade. Especially sincethe start of the still on-going Covid-19 pandemic it reached an all time high. Over half of theworld’s population is using social media. Everyone knows Facebook, Instagram, YouTube,TikTok, Snapchat, and many more. READ MORE

  3. 2. Changing attitudes towards fast-fashion : A qualitative study of Swedish Generation Z and their increased ecological conscience

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mimmy Ly; Sophie Vigren; [2020]
    Keywords : Fast-fashion; sustainability; ethics; environmentally responsible fashion; socially responsible fashion; ecological conscience; Generation Z; attitudes; consumer behavior;

    Abstract : The fast-fashion industry’s effect on the environment becomes more of a critical subject as the industry grows and dominates the apparel industry. Fast-fashion is based on frequently pushing new trends to consumers in order to increase sold volumes. READ MORE

  4. 3. Sustainable Fashion Consumption and Consumer Behavior

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Muhammad Zahid Iqba; [2011]
    Keywords : willingness to pay; fairtrade label; swan label; jeans; moral aspects; self-image;

    Abstract : Thesis was carried out to make an estimation of the willingness of consumers to buy the clothes produced under eco-friendly and decent way. Neoclassic demand theory was used and basic idea was to know that either moral effects on a consumer’s individual decision while choosing the products manufactured under friendly environment or not; if yes, then how and how much. READ MORE