Essays about: "sponsorship communication at entertainment events"
Found 1 essay containing the words sponsorship communication at entertainment events.
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1. Why is a spectator’s eye caught? : A qualitative study exploring Sponsorship Communication in an Entertainment Event context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Sponsorships are a way for brands to communicate with their observers at entertainment events. Sponsorship cues, event context, and consumer/sponsor relationships are important to be aware of in order to create impacting sponsorship communication. READ MORE
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