Essays about: "viewer’s perspective"

Showing result 1 - 5 of 23 essays containing the words viewer’s perspective.

1. 1. The Popular Phenomenon of YouTube Reaction Videos: A Case Study on ‘REACT’

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Carolina Carrêlo; [2023]
   Keywords : YouTube; Reaction Video; Uses and Gratifications Theory; Voyeurism; Mediated Voyeurism;

   Abstract : A growing percentage of this content consists of reaction videos, a new type of user- generated content that has been on the rise within this social media platform, in which individuals record themselves reacting to any sort of content. This paper aims to explore the dynamics involved in this type of content, not only from the perspective of the creator but also from the angle of the viewer, to try and understand what leads to the popularity of these videos. READ MORE

3. 2. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Marwan Al Rabea; Rami Faour; Solan Shekany; [2023]
   Keywords : TikTok; Instagram; Social Media; Social Media adverts; Advertising Effectiveness; Consumer Behavior Theory; Uses and Gratification Theory; Millennials; Generation Z; Dating apps; Niche Dating Apps; Muzz; Muzmatch Previous name of Muzz .;

   Abstract : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). READ MORE

4. 3. RENAISSANCE PORTRAITS : Pairs in Art and Marriage

   University essay from Uppsala universitet/Konstvetenskapliga institutionen

   Author : Kristel Thalström; [2023]
   Keywords : portraiture; Renaissance; Italy; marital pendant portraits; fashion; culture; nobility; context; marriage.;

   Abstract : The aim of this master’s thesis is to examine portraits of married couples from the Italian Renaissance. It is a study of how, and why, men and women are portrayed differently even though they are married to each other and painted by the same artist. READ MORE

5. 4. Uncovering the cultural expression and identity of young Vietnamese American through TikTok

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Phuong Uyen Tran; [2023]
   Keywords : Cultural Sciences;

   Abstract : This research explores the cultural representation, identity, and practices of young Vietnamese Americans through TikTok. The primary argument is that social media plays a critical role in facilitating cultural exchange and cultivating a sense of belonging for young immigrants living far away from their ancestral homelands. READ MORE

6. 5. Transcending Borders with Site Specificity : A Global Case Study in Transcultural Digital Engagement

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Francisco Ortiz; [2023]
   Keywords : site specific; digital engagement; transcultural; semiotics; theater; South Africa; Johannesburg; ICT4D;

   Abstract : Despite our digitally interconnected world, media representations of people and cultures are often harmfully biased or narrow. This makes it difficult for viewersto understand the conditions, feelings, and struggles of others, not only on a global scale, but also within local contexts. READ MORE