Essays about: "sport entrepreneurship"

Showing result 1 - 5 of 6 essays containing the words sport entrepreneurship.

1. 1. Heartful partnership or just business? : Investigating corporations' reasoning and expected outcomes of sponsoring Swedish elite football teams.

   University essay from Jönköping University/IHH, Organisation, Ledarskap, Strategi och Entreprenörskap; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Centre for Innovation Systems, Entrepreneurship and Growth; Jönköping University/IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)

   Author : Jacob Bergengren; Oscar Knutsson; Jonatan Fredriksson; [2021]
   Keywords : sports marketing;

   Abstract : Abstract Background: Marketing in the current era is more complex than before, companies need to be creative and utilize more marketing mediums in order to stand out and reach a greater audience. Many companies thus implement sponsoring activities connected to sports to reach a greater and more specific audience. READ MORE

3. 2. Learning from Sports Entrepreneurs - Development of a conceptual framework for entrepreneurial risk-handling

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Finn von Appen; Lukas Meissner; [2021]
   Keywords : Entrepreneurship; sport entrepreneurship; professional athlete; second career; sports; risk-taking; risk-handling; risk management; Business and Economics;

   Abstract : The research takes a descriptive and exploratory approach in understanding how the risk experience of top athletes shapes sports entrepreneurs’ risk-handling strategies. In particular, the purpose of this study is to advance the theoretical knowledge of entrepreneurial risk-handling by studying risk-handling strategies developed and applied by sports entrepreneurs and putting them into a conceptual framework of entrepreneurial risk-handling that can be used by any entrepreneur and for future research. READ MORE

4. 3. Footballpreneurship : The role of scouting and youth academies in football entrepreneurship and value creation from young talents: A case study on AFC Ajax and Borussia Dortmund

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Aydin Can Firildak; Hakan Akin; [2020]
   Keywords : football entrepreneurship; business model; sport entrepreneurship; youth academy; scouting; human capital;

   Abstract : Background: The football industry has been rapidly evolving. The value of transfer market has increased astronomically, thus sealing a transfer deal has become pricy. In the meantime, the gap between rich and low budget clubs keeps increasing. READ MORE

5. 4. Leading in Stressful Environments : How do Football Coaches Cope with Stress?

   University essay from Jönköping University/JIBS Entrepreneurship Centre

   Author : Ezabella Kwok; Joakim Bredberg; Gustav Nordberg; [2020]
   Keywords : Leadership; Stress; Stressful Environments; Coping with Stress; Football; Relationships;

   Abstract : Abstract Background: Football accounts for 43% of the sports market share, more than any other single sport. The pressure and stress associated with being a sports leader indicate that the football coaches encounter and work with occupational stress more regularly than corporate leaders. READ MORE

6. 5. The Entrepreneurial Orientation of Nonprofits : A Case Study on Swedish Sport Associations

   University essay from Högskolan i Jönköping/IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)

   Author : Jennifer Apell Karlsson; Linnea Wiberg; [2017]
   Keywords : Entrepreneurial Orientation; Corporate Entrepreneurship; Nonprofits; Sports Associations;

   Abstract : The model of Entrepreneurial Orientation has frequently been used as a way to analyze the entrepreneurial behavior of organizations. Although the model has been adopted across different context, it has rarely been adapted to these: One such context is nonprofits. READ MORE