Essays about: "sports media"

Showing result 1 - 5 of 80 essays containing the words sports media.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Media Representations of Doping in Sports : An Analysis of How Media Frames Men and Women in Doping Scandals

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Carolina Guglielmetti; [2023]
    Keywords : doping; framing; media representation; Lance Armstrong; Marion Jones; performance-enhancing drugs;

    Abstract : In this thesis we delve into the profile doping scandals involving Marion Jones and Lance Armstrong. Our aim is to analyze how the online news media portray doping allegations in sports specifically on these two athletes. READ MORE

  4. 3. The Relationship of Training Frequency and Wilks Score in Competitive Swedish Classic Powerlifters : A Quantitative Questionnaire Study

    University essay from Gymnastik- och idrottshögskolan, GIH/Institutionen för fysiologi, nutrition och biomekanik

    Author : Erik Hillerström; Whilliam Brandin; [2023]
    Keywords : powerlifting; training frequency; training volume; strenght training; tränarlänktyngdlyftning;

    Abstract : Background: In strength sports, athletes must take several training variables into consideration whencreating a training program. One of the ground pillars is training frequency, but there is a lackof research done on competitive powerlifters. READ MORE

  5. 4. Career Development of Successful Indian football players : Analysis of Media Materials

    University essay from Högskolan i Halmstad/Akademin för hälsa och välfärd

    Author : Akansha Hirani; [2023]
    Keywords : narrative thematic analysis; holistic form structural analysis; Indian football; sink or swim narrative; performance narrative.;

    Abstract : Objectives of the study were 1) To investigate patterns of career development of two successful Indian football through media analysis. 2) To identify factors of career success in male v/s female Indian football players. Methodology: This is a career development narrative study where media analysis was used. READ MORE

  6. 5. The Race to Success: Navigating the Roadblocks to Formula E's Popularity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecca Aharon; Fu Jill Dakota van der Horst; Guillaume Berge; [2023]
    Keywords : Keywords: Brand loyalty; Corporate Brand Identity; Sustainable Messaging; Media Influence; Business and Economics;

    Abstract : Purpose: Formula E, the electric counterpart to Formula 1, has not achieved the same level of popularity among consumers. The purpose of this paper is to understand why Formula E has not been as successful as Formula 1 and the barriers to consumer adoption of Formula E. READ MORE