Essays about: "start-up branding"

Showing result 6 - 9 of 9 essays containing the words start-up branding.

1. 6. Corporate Brand Building in Start-Ups through Equity-Based Crowdfunding: A Case Study of Virtuous Spirits

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sandra Markovic; Sandra Fernholz; [2015]
   Keywords : Brand ambassador; start-up branding; equity-based crowdfunding; corporate brand building; Business and Economics;

   Abstract : This study investigates if and how equity-based crowdfunding can benefit a start-up’s corporate brand building process. Building the corporate brand can play a significant role for the company’s establishment in the market. READ MORE

3. 7. Instagram as a Marketing Tool : A Case Study about how Companies Communicate their Brands on Social Media

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Ena Buinac; Jonatan Lundberg; [2015]
   Keywords : Social Media; Instagram; start‐ups; branding; e‐commerce; digital marketing;

   Abstract : Social media – over the last decade with the development of technology, this new worldwide phenomenon occurred on the horizon and changed the traditional marketing ways forever. Many companies therefore seek these new platforms in order to come closer to potential customers. READ MORE

4. 8. Insights on Brand Identity Creation of Start-ups in Business Incubators: An Exploratory Research Conducted in Sweden and Macedonia

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lucas Noordhoorn; Aleksandar Joshevski; [2013]
   Keywords : Brand identity creation; entrepreneurship; business incubators; start-up; Sweden; Macedonia; Business and Economics;

   Abstract : Title Insights on Brand Identity Creation of Start-ups in Business Incubators: An Exploratory Research Conducted in Sweden and Macedonia Course BUSN 39 Degree Project in Global Marketing, Spring 2013 Authors Aleksandar Joshevski and Lucas Noordhoorn Supervisor Magnus Lagnevik Keywords Brand identity creation, entrepreneurship, business incubators, start-up, Sweden, Macedonia Research Questions In what way do start-ups that are part of business incubators located in Macedonia and Sweden create and build their brand identity? In what way do business incubators influence brand identity creation and building in startups that are located in Macedonia and Sweden? Purpose The purpose of this thesis is to conduct an exploratory study, in order to get a better understanding of brand identity relevance, creation and building across a diverse sample of countries and start-ups. Theory The theoretical framework of the thesis deals with three areas: Entrepreneurship, new ventures and start-ups; Brands, branding and related concepts; and Business incubators. READ MORE

5. 9. Branding for Start-ups: A case Study of Spotify

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Alberto Pietrobon; Yu Dai; [2012]
   Keywords : Start-ups; corporate branding; brand equity; brand awareness; brand image; brand association; co-branding strategy; Spotify;

   Abstract : Purpose - The purpose of this research is to explore if there is a viable way for a newly brand to speed up the process of creating and acquiring the brand equity. Since branding is a very broad area, we narrow the research down to brand alliance for startups. READ MORE