Essays about: "Alberto Pietrobon"
Found 2 essays containing the words Alberto Pietrobon.
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1. Branding for Start-ups: A case Study of Spotify
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : Purpose - The purpose of this research is to explore if there is a viable way for a newly brand to speed up the process of creating and acquiring the brand equity. Since branding is a very broad area, we narrow the research down to brand alliance for startups. READ MORE
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2. Business Intelligence and Customer Relationship Management: a Direct Support to Product Development Teams
University essay from IHH, InformatikAbstract : For manufacturing firms, having knowledge about customers is very important, in particular for the developers and designers of new products. A way in which software can help to build an information channel between the customers and the firm is through Customer Relationship Management (CRM) and Business Intelligence (BI) solutions. READ MORE